Can Yext Improve My Google Business Profile Performance?
For enterprise organisations managing multiple locations, Google Business Profile is often the first touchpoint a customer has with a business online. Ensuring that the profile reflects accurate, consistent information is critical, and this is where Yext plays a valuable, though supporting, role. How Does Yext Connect with Google Business Profile? Yext, delivered through partners like […]
How Does Yext Improve Local SEO Rankings?
For enterprise organisations with multiple locations, local search rankings can vary significantly from site to site, often for reasons that have nothing to do with product, service or price. One of the most common and most overlooked causes is inconsistent business data. Yext, delivered through partners like Spotzer Digital, addresses this at the source. Why […]
What Is Yext and How Does It Help Businesses Improve Their Online Presence?
For enterprise organisations with multiple locations, one inaccurate address or outdated phone number can ripple across hundreds of directories, maps and apps, quietly undermining customer trust and revenue. Yext was built to solve exactly this problem. Delivered through partners like Spotzer Digital, it gives businesses a single, centralised way to control how they appear everywhere […]
The Death of Traditional Local SEO: How AI Search is Changing SMB Discovery
For years, helping small-to-medium business (SMB) clients get found online followed a predictable playbook: build a website, sprinkle in some local keywords, and keep fingers crossed for Google’s Map Pack. But as we move through 2026, that playbook is officially obsolete. The rise of generative AI search engines, conversational bots, and integrated AI assistants (like […]
AI SEO Made Simple: How to Make Your Multi-Site Network Readable for ChatGPT and Gemini
Managing dozens of sites? Learn how to structure your multi-site network so ChatGPT, Gemini, and AI Overviews can read, trust, and cite your content.
Spotzer Digital launches Agency Essentials
We’re excited to announce the launch of Agency Essentials. The Agency Essentials product line is designed to help local marketing agencies and business owners take the next step in growing their businesses. We’ve worked with countless agencies over the years and understand their unique challenges. We offer technology and a team of seasoned digital experts […]
Reviews and Reputation in AI Search Rankings Explained
Customer reviews have always influenced purchasing decisions. In the age of AI search, their influence extends further. Reviews are now a primary data signal that AI platforms use to evaluate business credibility, rank recommendations, and determine which businesses deserve visibility. For enterprise leaders, reputation management is no longer a customer service function. It is a […]
How AI Assistants Choose Which Businesses to Suggest
When a customer asks Siri, ChatGPT, Google Assistant or Alexa to recommend a business, the response they receive is not random. It is the result of a sophisticated evaluation process that weighs data quality, trustworthiness and relevance in real time. For enterprise leaders, understanding how that process works is the first step toward ensuring your […]
Why Consistent Business Information Boosts Visibility
In an era where AI platforms make instant recommendations and search engines evaluate trustworthiness before ranking, the accuracy of your business information is no longer a housekeeping matter. It is a strategic asset. For enterprise organisations, maintaining consistency across every digital touchpoint is one of the highest-impact actions available to improve search and AI visibility. […]
How to Optimise for AI-Powered Search Results 2026
The search landscape in 2026 looks fundamentally different from what enterprise leaders were navigating just a few years ago. AI-powered platforms are now the primary gatekeepers between your business and your customers. For organisations that have not yet adapted their digital strategy, the cost of inaction is already visible in declining organic visibility and reduced […]