90% of local searches happen online and 76% of those result in an action within 24 hours. If a business cannot be found online it’s highly unlikely potential customers will find the business offline.
Businesses that can be found online on all relevant local and national listings greatly increase their chances of appearing in front of their target audience. Businesses can make it easy for potential customers to find them by being present on business directories, Map listings such as Google & Apple Maps, Search Engines, social media networks and direction apps (GPS systems).
Improve customer retention
Tools and automation
A powerful process
As we brief new orders or update existing campaigns, the Spotzer Digital systems feed the business details obtained across the websites we built as well as across PPC, SEO campaigns partner CRMs and our listing partners platforms.
Through our integration with the CMS, website builders, proprietary marketing solutions and Hubs, Yext and Uberall, the structured business data, taken from the SMB customer, is automatically integrated with the client’s website listings, SpotzerAds tool and other assets that house their information. Structured business data includes name, address, phone number (NAP), opening hours, payment types and so on. As well as saving time, this also increases the efficiency with which we work through automation and critically reduces errors in the business’ NAP protocol, consistency of which is imperative for SEO. Spotzer Digital’s goal is to help small businesses design great websites, offer online advertising solutions, SEO and consultancy services, whilst ensuring those same businesses are found online by the customers who need their services right now. A strong listings solution is an extremely effective way of ensuring that happens.