Our team

We are Spotzer

Meet the team of innovators behind Spotzer Digital’s industry-leading digital marketing solutions. We deliver our services worldwide from 4 global offices.

Spotzer Digital is recognised as one of the world’s leading Digital Marketing Platforms. Our proprietary, fully integrated technology stack has unique customer journeys built with proprietary software through years of investment and experience.

We are fanatical about technology, product innovation and delivery of the world’s best service. We work with some of the world’s leading platforms and brands to deliver the ultimate digital market solution. Our platform has a positive impact in the lives of small to medium business owners. This is only made possible by attracting and retaining top talent into our teams of people who are dedicated to grow and evolve our amazing business.

Our Executives

Our executives

Peter Urmson​

Chief Executive Officer / Director​

Pete, CEO of Spotzer Digital. Since joining the business he has accelerated Spotzer Digital’s growth through partnering with some of the world’s leading enterprise brands where Spotzer Digital provides a full white-label end to end solution. This comprises a platform of technology, products and services. Having had a solid background in running mid tier and enterprise businesses. Pete has built the Spotzer Digital business to solve the problems that enterprise businesses have in providing digital solutions for their Small to Medium Business customers. Pete has a successful track record in digital solutions and is a respected leader in the industry. Pete has worked with several international, enterprise, and medium-sized organisations to launch digital marketing services across Europe, USA and Australia. Born in the UK, moved to Australia and then to Amsterdam, Pete loves delivering real results for partners and their SMB customers. He is fanatical about NPS and supporting his partners and employees to be successful.

Hans Kwa

Chief Financial Officer

Hans is our Chief Financial Officer, responsible for driving Spotzer Digital’s global financial operations. He brings extensive hands-on experience in the industry in finance, strategy and management. He is passionate to take Spotzer Digital to the next level in our journey to build a great scalable digital marketing solutions business. Before joining Spotzer Digital, Hans held executive roles at World Directories and European Directories, consulted to Scout AG and Schibsted, and worked with a range of tech/media scale-ups in Europe, driving profitable growth. Hans holds a postgraduate EMFC degree (Executive Master of Finance & Control).

Raphaela Wiedenhaus

Chief Revenue Officer

Raphaela has a key leadership role where she leads strategic partnerships and the day to day management of the Partner Management team. Raphaela has launched major partners, provides strategic consultancy that has led to Partner growth with satisfied customers. Raph reports directly to the group’s CEO.

Gabriele Petrone​

Chief Product and Strategy Officer

Gabriele is the Chief Product and Strategy Officer of Spotzer Digital, responsible for driving the Spotzer Digital technology strategy for business growth and IT operations. Gabriele has vast experience leading large development teams in fast-growing businesses. Over the course of his career, Gabriele has worked in several leadership roles in the gaming, communication and advertising industry. Before joining Spotzer Digital, Gabriele worked in leading the Advertising and Messaging platforms for eBay worldwide, while developing a strategy to secure long-term platform stability and world-class architecture.

Matt Christian

Chief Technology Officer

As our Director of Technology, Matt ensures that our global tech and IT teams develop and deliver on a complex range of projects, whether it’s replacing legacy systems or designing new software solutions. He is a passionate team leader with a focus on extensible systems with improved scalability and performance.

Ross Hunter

Director of Quality and Analysis

Ross is responsible for Spotzer Digital’s Intel Team, and Spotlight, Spotzer Digital’s Data Reporting Dashboard. With a remit that includes providing analysis to drive strategic decisions and ensuring a high standard of quality within our products, Ross works closely with our operational and production teams as well as our partners.

Paul Liascos

Managing Director - APAC

Paul has an extensive background in paid search, formerly in senior roles within ReachLocal in Australia and the UK. Prior to ReachLocal, Paul worked extensively in the directory and search category targeting SME customers. He has a deep understanding of the APAC market and the requirements and needs of our partners in that region, along with being a global thinker with a passion for people, business and digital solutions.


Our investors