Our team

We are Spotzer Digital

Meet the team of innovators behind Spotzer Digital’s industry-leading digital marketing solutions. We deliver our services worldwide from four global offices.


Atlas Invest originated as a single-family office and is continuously growing and expanding as an investment company under the lead of its chairman. Following many years of growing and operating the refinery business, Marcel van Poecke founded AtlasInvest in 2007.

Since its inception, AtlasInvest has focused on investing in energy assets and has successfully acquired and sold energy companies operating in both conventional and renewable energy.

Pride Capital Partners provides flexible debt and equity solutions to support autonomous growth, buy & build strategies and management buy-out transactions.

Our team.


Peter Urmson​

Chief Executive Officer / Director​

Pete, CEO of Spotzer Digital, drives growth by partnering with leading enterprise brands, offering white-label solutions. With a background in running mid-tier and enterprise businesses, he solves digital solution challenges for SMBs. Pete’s track record spans Europe, USA, and Australia, prioritising NPS and partner success.

Hans Kwa

Chief Financial Officer

Hans, our CFO, spearheads Spotzer Digital’s global financial operations. With rich experience in finance, strategy, and management, he’s committed to elevating our scalable digital marketing solutions. Previously, Hans held executive positions at leading directories and advised tech/media scale-ups, driving profitable growth.

Anthony Collinson

Director of Operations

Anthony Collinson, esteemed for extensive experience, drives European sales and optimises operations. With a focus on customer satisfaction, he ensures operational success, fostering growth. Committed to innovation, Anthony implements changes to solidify the company’s market leadership.

Raphaela Wiedenhaus

Chief Revenue Officer

Raphaela spearheads strategic partnerships and daily Partner Management. Launching major partners and providing strategic consultancy, she drives partner growth and customer satisfaction. Reporting directly to the CEO, Raphaela plays a pivotal role in organisational success.

Gabriele Petrone​

Chief Product and Strategy Officer

Gabriele, Spotzer Digital’s Chief Product and Strategy Officer, leads technology strategy and IT operations. With extensive experience in large team leadership, he spearheaded advertising platforms at eBay globally.

Matt Christian

Chief Technology Officer

Matt, our Director of Technology, ensures global tech teams deliver on projects, replacing legacy systems and designing new solutions. A passionate leader, he focuses on extensible systems for improved scalability and performance.

Ross Hunter

Director of Quality and Analysis

Ross oversees Spotzer Digital’s Intel Team and Spotlight, our Data Reporting Dashboard. Analysing data to drive strategic decisions and maintain product quality, Ross collaborates closely with operational teams and partners.

Paul Liascos

Managing Director - APAC

Paul brings extensive paid search experience, having held senior roles at ReachLocal in Australia and the UK. With a background in SME targeting, he understands the APAC market and partners’ needs, embodying a global perspective and passion for digital solutions.

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Learn more about Spotzer Digital.