Latest News from Spotzer Digital

Managing accurate business information becomes exponentially harder as an organisation grows across multiple sites. What might be a minor task for a single-location business turns into a significant operational burden

For enterprise organisations, a website is often the first serious interaction a customer has with a business, and how easily they find what they need can determine whether that interaction

For enterprise organisations with multiple locations, customer reviews are scattered across dozens of platforms, and each one shapes how a business is perceived before a customer ever makes contact. Managing

Small business digital health now rests on three pillars — website performance, AI search readiness, and local presence. Here is why they only work together, and what the new baseline means for the partners who keep small businesses visible online.

For enterprise organisations managing multiple locations, Google Business Profile is often the first touchpoint a customer has with a business online. Ensuring that the profile reflects accurate, consistent information is

For enterprise organisations with multiple locations, local search rankings can vary significantly from site to site, often for reasons that have nothing to do with product, service or price. One

For enterprise organisations with multiple locations, one inaccurate address or outdated phone number can ripple across hundreds of directories, maps and apps, quietly undermining customer trust and revenue. Yext was

For years, helping small-to-medium business (SMB) clients get found online followed a predictable playbook: build a website, sprinkle in some local keywords, and keep fingers crossed for Google’s Map Pack.

Managing dozens of sites? Learn how to structure your multi-site network so ChatGPT, Gemini, and AI Overviews can read, trust, and cite your content.

We’re excited to announce the launch of Agency Essentials. The Agency Essentials product line is designed to help local marketing agencies and business owners take the next step in growing

Customer reviews have always influenced purchasing decisions. In the age of AI search, their influence extends further. Reviews are now a primary data signal that AI platforms use to evaluate

When a customer asks Siri, ChatGPT, Google Assistant or Alexa to recommend a business, the response they receive is not random. It is the result of a sophisticated evaluation process