Our Managing Director for the APAC region, Paul Liascos, was invited to speak on a panel during the opening morning of the Small Business Australia Conference. This annual event took place on October 26th and 27th and was sponsored by companies such as Telstra, Thryv, Microsoft, and others.
On the panel, they discussed topics such as effective media types, blogging and social media techniques that yield results, and how to convert website visits and business interactions into desired marketing outcomes. They also touched on other subjects, including the classic AIDA model and its relevance in today’s business landscape, as well as maximizing the value that small and medium-sized businesses (SMBs) can derive from marketing service providers.
We appreciate the chance to share the stage with our industry peers and eagerly anticipate next year’s conference. For additional information, please visit the Small Business Australia Conference website.