It was great to see our partners the last few days at SIINDA Live in Mallorca. Against the backdrop of the beautiful Palma marina, our CEO, Peter Urmson, gave a presentation on ‘evolving your business model’ to a room full of industry leaders in the search and directory space. He dove deep into tangible post-pandemic trends including how COVID accelerated digital innovation and adoption by compressing 10 years of e-commerce adoption in three months.
We observed a 35% increase in organic onsite conversion rates across our partner website base between March 2020, the start of the pandemic, and March 2022. We also saw a 100% increase in website traffic and although it is still early post-pandemic days, we expect this will become the new norm.
Aside from the insightful keynotes and many business opportunities, it is always great to recognise some of the great people that make it happen. Our very own Andrea Gentile won a Lifetime Industry Award for his exceptional work developing the new SIINDA website. In addition to this, we won Silver in the ‘Attribution and Analytics’ category for the Spotzer Ads Sales Estimator Tool.
We want to thank Kimberli and her amazing team for organising and look forward to seeing everyone again in Florence in October.