Latest News from Spotzer Digital

Business listings aren’t a set-and-forget task. As operations evolve, so does the information customers rely on to find and contact a business. Knowing when and how often to update this

As a business grows, so does the number of directories, maps and platforms where its listings appear. At some point, the manual approach that worked for a single location becomes

As more customers turn to voice-activated devices to find and contact businesses, the accuracy of the data behind those responses has become just as important as traditional search rankings. Yext,

Most clients own a piece of their digital presence, not the whole of it. The full stack is four pieces doing one job — website, business listings, social visibility and

Every inaccurate listing represents a potential enquiry lost before it even begins. If a customer can’t confirm a phone number, address or opening hours, they’re far more likely to move

Managing accurate business information becomes exponentially harder as an organisation grows across multiple sites. What might be a minor task for a single-location business turns into a significant operational burden

For enterprise organisations, a website is often the first serious interaction a customer has with a business, and how easily they find what they need can determine whether that interaction

For enterprise organisations with multiple locations, customer reviews are scattered across dozens of platforms, and each one shapes how a business is perceived before a customer ever makes contact. Managing

Small business digital health now rests on three pillars — website performance, AI search readiness, and local presence. Here is why they only work together, and what the new baseline means for the partners who keep small businesses visible online.

For enterprise organisations managing multiple locations, Google Business Profile is often the first touchpoint a customer has with a business online. Ensuring that the profile reflects accurate, consistent information is

For enterprise organisations with multiple locations, local search rankings can vary significantly from site to site, often for reasons that have nothing to do with product, service or price. One

For enterprise organisations with multiple locations, one inaccurate address or outdated phone number can ripple across hundreds of directories, maps and apps, quietly undermining customer trust and revenue. Yext was