Digital marketing has become essential since the beginning of the COVID-19 pandemic. The consequences derived from the constraints imposed to fight the virus have affected SMBs significantly. These restrictions have brought many challenges, particularly the sudden acceleration of the digitalisation process, pushing small and medium business owners to move their business online and adapt their services to the current environment.
Digital marketing as a tool to stay competitive and increase revenue
It is essential to stay ahead of competitors by using all the digital marketing tools available. There are several ways to help your clients gain a competitive edge in the current saturated market and keep their revenue on the rise.
- Improve your clients’ business presence online – With more businesses going online daily, promoting your website on web directories such as Google My Business will contribute massively to the promotion of your clients’ business. Make sure their business profile is up-to-date on their website, search engines, and social media platforms.
- Enhance user experience – Customers are moving their shopping habits online. Your client can attract more customers by offering a user-friendly website with an attractive layout supported by desktops and phones. Functional widgets, plug-ins, and add-ons are also trending in 2022. They will add value to their website and create a great online experience for their customers, too.
- Introduce your clients’ business to new customers- Write a professional blog to share your client’s knowledge with the world. We advise that you do it in an informative and engaging manner and post them periodically for continued interest from readers, showing them that your client is an expert in their field and a leader in their industry.
Taking this approach with your clients will help them increase their online visibility, the inflow of new customers, and consequently, their business sales and revenue.
Look out for the latest digital marketing trends
Staying competitive is not only about providing a good service but also about the effectiveness of your digital marketing efforts. These digital marketing solutions will help your clients stay on top this new year and overpower their competitors.
- E-commerce: A recent Eurocommerce report states that over 70% of businesses did not have online shopping facilities before the pandemic. The number of online users shopping on e-commerce platforms is steadily increasing. Pivoting to e-commerce will bring your clients new customers and make shopping easier for local customers with new shoppings methods supported by e-commerce platforms such as click & collect.
- Social media: Around 4.5 billion users logged in on social media platforms last year, and this number continues rising. Keeping up with the latest social media trends will help your client establish a professional and trustworthy brand. Responding to comments and queries from their customers and promoting their business on relevant platforms like Facebook or YouTube can be very useful for building a good reputation and attracting new clients.
- Search engine optimisation: Businesses are making efforts to increase their website presence online and reach a wider audience. Using search engine optimisation (SEO) techniques will help your clients’ websites rank higher on search engines like Google and drive more relevant traffic to their business.
New digital marketing tools and expertise from industry leaders will get your clients’ business attractive to new customers, allowing them to capitalise on these opportunities where other companies only see challenges and ultimately improve their bottom line.
Step into the new world of digital marketing today
Digital marketing is no longer a nice-to-have. It is an essential part of every business strategy. Keep up with the new trends and marketing tools and help your clients stay ahead of their competitors.
Visit our website for more information on our digital marketing services, and contact us for customised digital marketing solutions for you and your clients.
