We’re committed to helping our partners and their customers grow through our focus on technology, innovation, and a can-do attitude that drives our business forward. As we are nearing the second half of the year and our teams continue the rollout of our ambitious AI and automation-driven roadmap, we are also pleased to observe some amazing results across our partner base.
One partner in particular has been smashing all records. They are adding considerable value to their SMB customers and generated over 124,000 leads in Q1 alone this year through our website and SEO solutions. This equates to approximately 28 leads per customer for Q1, which is historically a high-performing quarter for this cohort and has broken its own record this year. Consequently, they have considerably low churn rates as customers value our service and product. Some statistics are listed below:
- Almost 500,000 leads were generated for small and medium businesses between Q2 2023 and Q1 2024.
- March 2024 is the best-performing month of all time for this cohort.
- March accounts for over 46% of leads in Q1 2024, of which over 70% were calls.
- Over 70% of leads generated in Q1 this year were driven by calls, 15% by forms, and 12% by emails.
- Over 11% improvement in Q1 2024 compared to Q4 2023.
- Over 16% improvement in Q1 2024 compared to Q3 2023.
- Over 20% improvement in Q1 2024 compared to Q2 2023.
Although the customer base has grown this year compared to last year, we see that the main driver of this increase in leads is our improved click-to-lead conversion rate. Our conversion rate for Q1 2024 averages around 10.40% and is more than 11% higher than the previous year. We attribute this to our investment in building websites that are SEO and conversion-optimised, while continuously improving our technology and delivery. As part of our design optimisation, we also enhance our website stack and practices, releasing improved templates regularly that adhere to the latest customer trends and changes to search engine and social network algorithms.
Contact us today to learn how you can help your customers grow their business.
