{"id":3180,"date":"2021-02-23T00:00:00","date_gmt":"2021-02-22T23:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/spotzers-proprietary-cloud-based-qa-tool-drastically-reduces-turnaround-time-and-errors\/"},"modified":"2022-03-09T14:45:40","modified_gmt":"2022-03-09T13:45:40","slug":"spotzers-proprietary-cloud-based-qa-tool-drastically-reduces-turnaround-time-and-errors","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/nl\/spotzers-proprietary-cloud-based-qa-tool-drastically-reduces-turnaround-time-and-errors\/","title":{"rendered":"Spotzer's eigen cloudgebaseerde QA tool vermindert drastisch de doorlooptijd en fouten"},"content":{"rendered":"<p>Spotzer brengt maandelijks duizenden websites, e-commerce producten, betaalde en organische marketingoplossingen en verschillende soorten content, zoals blogs en video's, op de markt. Spotzer biedt Online Marketing as a Service (OMaaS) aan enkele van 's werelds grootste telco's, hostingbedrijven, directory's en bureaus die een klantenbestand van MKB's bedienen.<\/p>\n<p><\/p>\n<p>Als je te maken hebt met een aantal van 's werelds grootste en meest gerespecteerde bedrijven, is het natuurlijk essentieel dat er veel tijd en moeite wordt gestoken in het garanderen dat wat we doen voldoet aan de strengste kwaliteitsnormen. En omdat we kwaliteitsborging zo serieus nemen, scoren veel van onze partners regelmatig en genieten ze van een <strong>70+<\/strong> Net Promoter Score (NPS) voor hun website en digitale oplossingen.<\/p>\n<p><\/p>\n<p>Maar hoe zorgt Spotzer ervoor dat de kwaliteit van de duizenden websites en digitale campagnes die we elke maand live zetten en beheren op het hoogst mogelijke niveau blijft?<\/p>\n<p><\/p>\n<p>Om ons te helpen en ons in staat te stellen effici\u00ebnter en uitgebreider te zijn met onze QA, de CEO van Spotzer, <a href=\"https:\/\/www.spotzer.com\/our-team\">Pete Urmson<\/a> belastte de Product- en Tech-teams met het bouwen van een geautomatiseerde QA-tool die kon worden ge\u00efntegreerd in onze workflows. Het doel van Spot On was het verminderen van fouten en het verbeteren van de doorlooptijden voor alle websites met ten minste 50%, en het doel werd overtroffen. De oplossing heet <strong>Spot On!<\/strong><\/p>\n<p><\/p>\n<p>De tool doorloopt een checklist voor de volgende, en nog meer punten die hieronder niet worden genoemd, om ervoor te zorgen dat de site klaar is voor SEO, toegankelijkheid en design voordat hij live gaat;<\/p>\n<p><\/p>\n<p><strong>1. Snelheid;<\/strong> Voldoet de laadsnelheid van de website aan de <a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\">vuurtoren<\/a> &amp; GTMetrix snelheidstests<\/p>\n<p><strong>2. Inhoud<\/strong><\/p>\n<ul>\n<li>Dubbele inhoud; alle inhoud is uniek voor de site<\/li>\n<li>Spelling en grammatica; Er zijn geen fouten gevonden.<\/li>\n<li>Minimum aantal woorden per pagina<\/li>\n<li>Trefwoordratio; worden de belangrijkste trefwoorden het optimale aantal keren gebruikt in de tekst?<\/li>\n<\/ul>\n<p><strong>3. Veiligheid;<\/strong> Heeft een site een ingeschakeld SSL-certificaat voordat hij live gaat?<\/p>\n<p><strong>4. GDPR;<\/strong><\/p>\n<ul>\n<li>Voor Europese websites zijn de Privacy &amp; Legal pagina's gevonden en correct ingevuld&nbsp;<\/li>\n<\/ul>\n<p><strong>5. Afbeeldingen;\t<\/strong><\/p>\n<ul>\n<li>Afbeeldingoptimalisatie voor sneller laden zonder kwaliteitsverlies<\/li>\n<li>Voeg sterke, beschrijvende Alt-teksten toe<\/li>\n<\/ul>\n<p><strong>6. Toegankelijkheid<\/strong><\/p>\n<ul>\n<li>Voldoet de website aan de WCAG-normen<\/li>\n<\/ul>\n<p><strong>7. Favicons<\/strong><\/p>\n<p><strong>8. Voor SEO<\/strong><\/p>\n<ul>\n<li>Backlinks; Er is geen giftig backlinkprofiel gekoppeld aan het domein<\/li>\n<li>Interne links werken zoals het hoort<\/li>\n<li>Er zijn geen paginafouten<\/li>\n<li>Redirects zijn aanwezig<\/li>\n<li>Trefwoordrijke URL-structuur<\/li>\n<li>Meta-beschrijvingen, paginatitels en koppen zijn geoptimaliseerd<\/li>\n<li>Consistent NAP-protocolgebruik<\/li>\n<\/ul>\n<p><\/p>\n<p>Enkele van de andere controles zijn, maar zijn niet beperkt tot, ervoor zorgen dat de site compatibel is met de meest gebruikte browsers, gebouwd is om <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing#:~:text=Mobile%2Dfirst%20indexing%20means%20Google,page%20to%20a%20user's%20query.\">Mobiel eerst<\/a> klaar voor indexering, terwijl ze ook voldoen aan de strenge interne ontwerp- en conversienormen van Spotzer.&nbsp;<\/p>\n<p><\/p>\n<p>Voordat Spotzer zijn eigen interne QA tool ontwikkelde, werden deze controles uitgevoerd met behulp van een overvloed aan verschillende, onhandige externe tools en software. Nu Spotzer een eigen tool heeft die binnen onze workflows in Salesforce past, voeren we al deze controles, en meer, uit met \u00e9\u00e9n druk op de knop. Elke site of campagne die een controle niet doorstaat, wordt gemarkeerd. Het foutpunt wordt gemarkeerd en er wordt automatisch een revisietaak toegewezen aan de afdeling die verantwoordelijk is voor de oorspronkelijke taak. Zodra de revisietaak is voltooid, wordt Spot On opnieuw uitgevoerd. Alleen sites die de Spot On-controle doorstaan, worden live gezet.<\/p>\n<p>\u200d<\/p>\n<p>&nbsp;Door David Elliott <strong>Hoofd Product<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Spotzer takes to market thousands of Websites, Ecommerce products, paid and organic marketing solutions as well as multiple content type offerings such as Blogs and Videos every month. Spotzer offers Online Marketing as a Service (OMaaS) to some of the worlds largest Telcos, Hosting companies, Directories and Agencies who serve a client base of SMBs. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotzer\u2019s proprietary cloud-based QA tool drastically reduces turnaround time and errors - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/nl\/spotzers-proprietary-cloud-based-qa-tool-drastically-reduces-turnaround-time-and-errors\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotzer\u2019s proprietary cloud-based QA tool drastically reduces turnaround time and errors - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"Spotzer takes to market thousands of Websites, Ecommerce products, paid and organic marketing solutions as well as multiple content type offerings such as Blogs and Videos every month. 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