{"id":6495,"date":"2026-03-19T17:23:36","date_gmt":"2026-03-19T16:23:36","guid":{"rendered":"https:\/\/spotzerdigital.com\/?p=6495"},"modified":"2026-03-20T09:08:59","modified_gmt":"2026-03-20T08:08:59","slug":"spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/","title":{"rendered":"Peter Urmson, PDG de Spotzer Digital, s'exprime dans le cadre de la s\u00e9rie \"Leadership Beyond Borders\"."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6495\" class=\"elementor elementor-6495\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e8456 e-flex e-con-boxed e-con e-parent\" data-id=\"87e8456\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5802f3 elementor-widget elementor-widget-text-editor\" data-id=\"f5802f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous sommes heureux de vous annoncer que notre PDG, Pete Urmson, a r\u00e9cemment particip\u00e9 au podcast Leadership Beyond Borders. Anim\u00e9e par Kimberli J. Lewis et pr\u00e9sent\u00e9e par SIINDA, cette s\u00e9rie explore la mani\u00e8re dont les changements constants dans l'industrie ont un impact sur le leadership mondial et la r\u00e9ussite commerciale \u00e0 long terme.<br>Dans cet \u00e9pisode, Pete se penche sur l'\u00e9volution rapide du paysage du marketing num\u00e9rique. Il explique comment les changements dans le comportement des utilisateurs et les nouvelles technologies am\u00e8nent le secteur \u00e0 s'\u00e9loigner des solutions simples et monoproduits pour se tourner vers des plateformes num\u00e9riques int\u00e9gr\u00e9es.<\/p>\n<h3>Aider les PME \u00e0 gagner gr\u00e2ce \u00e0 l'innovation<\/h3>\n<p>Au cours de l'entretien, Pete pr\u00e9sente la vision qui sous-tend les Essentiels en ligne et notre derni\u00e8re avanc\u00e9e,&nbsp;<a href=\"https:\/\/spotzerdigital.com\/fr\/ai-social-visibility\/\" target=\"_blank\">Visibilit\u00e9 sociale de l'IA<\/a>. Ces outils sont sp\u00e9cialement con\u00e7us pour aider les petites et moyennes entreprises (PME) \u00e0 rester comp\u00e9titives, visibles et faciles \u00e0 trouver dans un monde en ligne de plus en plus complexe.<\/p>\n<p><i>\u201cNous nous effor\u00e7ons de transformer la complexit\u00e9 en opportunit\u00e9s pour nos partenaires et leurs clients.\u201d<\/i> \u2014 <b>Pete Urmson, PDG<\/b><\/p>\n<p>Vous trouverez l'int\u00e9gralit\u00e9 de l'interview sur le <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/online-essentials-and-ai-social-visibility\/id1245949036?i=1000755765689\">Page du podcast Leadership Beyond Borders<\/a>.&nbsp;<span style=\"letter-spacing: 0.2px;\">Contactez-nous d\u00e8s aujourd'hui si vous \u00eates une entreprise qui souhaite augmenter ses revenus et la rentabilit\u00e9 de ses produits et services num\u00e9riques.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>We are excited to share that our CEO, Pete Urmson, was recently featured on the Leadership Beyond Borders podcast. Hosted by Kimberli J. Lewis and presented by SIINDA, this series explores how constant industry changes impact global leadership and long-term business success.In this episode, Pete dives into the rapidly evolving digital marketing landscape. He explains [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotzer Digital CEO, Peter Urmson, speaks on the Leadership Beyond Borders series - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotzer Digital CEO, Peter Urmson, speaks on the Leadership Beyond Borders series - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"We are excited to share that our CEO, Pete Urmson, was recently featured on the Leadership Beyond Borders podcast. Hosted by Kimberli J. Lewis and presented by SIINDA, this series explores how constant industry changes impact global leadership and long-term business success.In this episode, Pete dives into the rapidly evolving digital marketing landscape. He explains [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Spotzer Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SpotzerDigital\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-19T16:23:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-20T08:08:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/blog-banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1867\" \/>\n\t<meta property=\"og:image:height\" content=\"970\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/\"},\"author\":{\"name\":\"design\",\"@id\":\"https:\/\/spotzerdigital.com\/#\/schema\/person\/6d155fc83108576af6ffe74a6afade51\"},\"headline\":\"Spotzer Digital CEO, Peter Urmson, speaks on the Leadership Beyond Borders series\",\"datePublished\":\"2026-03-19T16:23:36+00:00\",\"dateModified\":\"2026-03-20T08:08:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/\"},\"wordCount\":193,\"publisher\":{\"@id\":\"https:\/\/spotzerdigital.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/blog-banner.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/\",\"url\":\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/\",\"name\":\"Spotzer Digital CEO, Peter Urmson, speaks on the Leadership Beyond Borders series - Spotzer Digital\",\"isPartOf\":{\"@id\":\"https:\/\/spotzerdigital.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/blog-banner.jpg\",\"datePublished\":\"2026-03-19T16:23:36+00:00\",\"dateModified\":\"2026-03-20T08:08:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#primaryimage\",\"url\":\"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/blog-banner.jpg\",\"contentUrl\":\"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/blog-banner.jpg\",\"width\":1867,\"height\":970},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/spotzerdigital.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spotzer Digital CEO, Peter Urmson, speaks on the Leadership Beyond Borders series\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/spotzerdigital.com\/#website\",\"url\":\"https:\/\/spotzerdigital.com\/\",\"name\":\"Spotzer Digital\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/spotzerdigital.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/spotzerdigital.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/spotzerdigital.com\/#organization\",\"name\":\"Spotzer Digital\",\"url\":\"https:\/\/spotzerdigital.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/spotzerdigital.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2022\/11\/Spotzer-Digital-Logo-1.svg\",\"contentUrl\":\"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2022\/11\/Spotzer-Digital-Logo-1.svg\",\"width\":223,\"height\":40,\"caption\":\"Spotzer Digital\"},\"image\":{\"@id\":\"https:\/\/spotzerdigital.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SpotzerDigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/spotzerdigital.com\/#\/schema\/person\/6d155fc83108576af6ffe74a6afade51\",\"name\":\"design\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spotzer Digital CEO, Peter Urmson, speaks on the Leadership Beyond Borders series - Spotzer Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/","og_locale":"fr_FR","og_type":"article","og_title":"Spotzer Digital CEO, Peter Urmson, speaks on the Leadership Beyond Borders series - Spotzer Digital","og_description":"We are excited to share that our CEO, Pete Urmson, was recently featured on the Leadership Beyond Borders podcast. Hosted by Kimberli J. Lewis and presented by SIINDA, this series explores how constant industry changes impact global leadership and long-term business success.In this episode, Pete dives into the rapidly evolving digital marketing landscape. He explains [&hellip;]","og_url":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/","og_site_name":"Spotzer Digital","article_publisher":"https:\/\/www.facebook.com\/SpotzerDigital","article_published_time":"2026-03-19T16:23:36+00:00","article_modified_time":"2026-03-20T08:08:59+00:00","og_image":[{"width":1867,"height":970,"url":"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/blog-banner.jpg","type":"image\/jpeg"}],"author":"design","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"design","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#article","isPartOf":{"@id":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/"},"author":{"name":"design","@id":"https:\/\/spotzerdigital.com\/#\/schema\/person\/6d155fc83108576af6ffe74a6afade51"},"headline":"Spotzer Digital CEO, Peter Urmson, speaks on the Leadership Beyond Borders series","datePublished":"2026-03-19T16:23:36+00:00","dateModified":"2026-03-20T08:08:59+00:00","mainEntityOfPage":{"@id":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/"},"wordCount":193,"publisher":{"@id":"https:\/\/spotzerdigital.com\/#organization"},"image":{"@id":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#primaryimage"},"thumbnailUrl":"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/blog-banner.jpg","articleSection":["News"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/","url":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/","name":"Spotzer Digital CEO, Peter Urmson, speaks on the Leadership Beyond Borders series - Spotzer Digital","isPartOf":{"@id":"https:\/\/spotzerdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#primaryimage"},"image":{"@id":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#primaryimage"},"thumbnailUrl":"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/blog-banner.jpg","datePublished":"2026-03-19T16:23:36+00:00","dateModified":"2026-03-20T08:08:59+00:00","breadcrumb":{"@id":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#primaryimage","url":"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/blog-banner.jpg","contentUrl":"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/blog-banner.jpg","width":1867,"height":970},{"@type":"BreadcrumbList","@id":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-ceo-peter-urmson-speaks-on-the-leadership-beyond-borders-series-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/spotzerdigital.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Spotzer Digital CEO, Peter Urmson, speaks on the Leadership Beyond Borders series"}]},{"@type":"WebSite","@id":"https:\/\/spotzerdigital.com\/#website","url":"https:\/\/spotzerdigital.com\/","name":"Spotzer Digital","description":"","publisher":{"@id":"https:\/\/spotzerdigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/spotzerdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/spotzerdigital.com\/#organization","name":"Spotzer Digital","url":"https:\/\/spotzerdigital.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/spotzerdigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2022\/11\/Spotzer-Digital-Logo-1.svg","contentUrl":"https:\/\/spotzerdigital.com\/wp-content\/uploads\/2022\/11\/Spotzer-Digital-Logo-1.svg","width":223,"height":40,"caption":"Spotzer Digital"},"image":{"@id":"https:\/\/spotzerdigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SpotzerDigital"]},{"@type":"Person","@id":"https:\/\/spotzerdigital.com\/#\/schema\/person\/6d155fc83108576af6ffe74a6afade51","name":"conception"}]}},"_links":{"self":[{"href":"https:\/\/spotzerdigital.com\/fr\/wp-json\/wp\/v2\/posts\/6495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotzerdigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spotzerdigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spotzerdigital.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/spotzerdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=6495"}],"version-history":[{"count":0,"href":"https:\/\/spotzerdigital.com\/fr\/wp-json\/wp\/v2\/posts\/6495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotzerdigital.com\/fr\/wp-json\/wp\/v2\/media\/6497"}],"wp:attachment":[{"href":"https:\/\/spotzerdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=6495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spotzerdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=6495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spotzerdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=6495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}