{"id":5184,"date":"2024-05-02T16:54:53","date_gmt":"2024-05-02T14:54:53","guid":{"rendered":"https:\/\/spotzerdigital.com\/?p=5184"},"modified":"2026-06-29T17:27:54","modified_gmt":"2026-06-29T15:27:54","slug":"spotzer-digital-dans-le-podcast-voice-america-avec-bertram-croes-et-koen-tuijnman","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-at-voice-america-podcast-with-bertram-croes-and-koen-tuijnman\/","title":{"rendered":"Spotzer Digital \u00e0 Voice America podcast avec Bertram Croes et Koen Tuijnman"},"content":{"rendered":"<p>Notre chef de produit, Bertram Croes, et notre chef de produit principal, Koen Tuijnman, ont \u00e9t\u00e9 invit\u00e9s \u00e0 s'exprimer dans l'\u00e9mission de Kimberli J. Lewis de SIINDA, Voice America. Ils ont discut\u00e9 de la strat\u00e9gie de livraison instantan\u00e9e des produits de Spotzer Digital, de l'impact de l'IA sur les produits de r\u00e9f\u00e9rencement, et plus encore. Pour \u00e9couter l'int\u00e9gralit\u00e9 de l'enregistrement, rendez-vous sur le site de Kimberli. <a href=\"https:\/\/www.voiceamerica.com\/episode\/149331\/empowering-website-success-cutting-edge-strategies-and-insights\"><strong>Page Leadership Beyond Borders sur la plateforme de podcast Voice America, Spotify, et autres.<\/strong><\/a>.<\/p>\n<h3>Ce dont Bertram et Koen ont discut\u00e9<\/h3>\n<p>Au cours de cet \u00e9pisode, Bertram et Koen ont examin\u00e9 comment Spotzer Digital a mis en place une plateforme de distribution \u00e9volutive et multiproduits qui permet \u00e0 ses partenaires professionnels de proposer simultan\u00e9ment des solutions de marketing num\u00e9rique \u00e0 des milliers de PME, sans la complexit\u00e9 op\u00e9rationnelle g\u00e9n\u00e9ralement associ\u00e9e \u00e0 une telle envergure.<\/p>\n<p>Une grande partie de la discussion a port\u00e9 sur l\u2019IA et son r\u00f4le croissant dans le r\u00e9f\u00e9rencement naturel (SEO). De l\u2019optimisation automatis\u00e9e du contenu aux audits de sites bas\u00e9s sur l\u2019IA, en passant par le ciblage intelligent des mots-cl\u00e9s, la feuille de route produit de Spotzer Digital s\u2019articule clairement autour de l\u2019utilisation de l\u2019intelligence artificielle pour offrir de meilleurs r\u00e9sultats aux petites et moyennes entreprises. Koen a expliqu\u00e9 comment l\u2019\u00e9quipe a int\u00e9gr\u00e9 des outils d\u2019IA directement dans le processus de livraison, ce qui permet des d\u00e9lais d\u2019ex\u00e9cution plus courts et une qualit\u00e9 plus homog\u00e8ne sur l\u2019ensemble des march\u00e9s.<\/p>\n<h3>La vision produit de Spotzer Digital<\/h3>\n<p>Bertram a \u00e9voqu\u00e9 la vision globale de Spotzer Digital en mati\u00e8re de produits \u2014 une vision qui va au-del\u00e0 de la conception centr\u00e9e sur un seul produit pour s\u2019orienter vers des plateformes num\u00e9riques int\u00e9gr\u00e9es combinant sites web, fiches d\u2019entreprise, r\u00e9f\u00e9rencement payant, r\u00e9f\u00e9rencement naturel bas\u00e9 sur l\u2019IA et pr\u00e9sence sur les r\u00e9seaux sociaux, le tout au sein d\u2019un moteur de croissance unifi\u00e9 destin\u00e9 aux PME. Cette philosophie multiproduit sous-tend \u00e0 la fois l\u2019offre d\u2019entreprise en marque blanche et \u00ab Online Essentials \u00bb, la marque de Spotzer Digital destin\u00e9e directement aux entreprises.<\/p>\n<p>Ce podcast est une ressource pr\u00e9cieuse pour tous les acteurs des secteurs de la revente, des t\u00e9l\u00e9communications ou du marketing num\u00e9rique qui souhaitent comprendre l'\u00e9volution de la gestion des commandes bas\u00e9e sur l'IA et la mani\u00e8re dont Spotzer Digital se positionne \u00e0 l'avant-garde de cette transition.<\/p>\n<p>Contactez-nous d\u00e8s aujourd'hui pour en savoir plus sur les possibilit\u00e9s de partenariat avec Spotzer Digital.<\/p>","protected":false},"excerpt":{"rendered":"<p>Our Head of Product, Bertram Croes, and Senior Product Manager, Koen Tuijnman, were invited to speak on SIINDA&#8217;s Kimberli J. Lewis show, Voice America. They discussed Spotzer Digital&#8217;s instant product delivery strategy, the impact AI has had on SEO products, and more. To listen to the full recording, check out Kimberli&#8217;s Leadership Beyond Borders page [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotzer Digital at Voice America podcast with Bertram Croes and Koen Tuijnman - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-dans-le-podcast-voice-america-avec-bertram-croes-et-koen-tuijnman\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotzer Digital at Voice America podcast with Bertram Croes and Koen Tuijnman - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"Our Head of Product, Bertram Croes, and Senior Product Manager, Koen Tuijnman, were invited to speak on SIINDA&#8217;s Kimberli J. 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