{"id":3180,"date":"2021-02-23T00:00:00","date_gmt":"2021-02-22T23:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/spotzers-proprietary-cloud-based-qa-tool-drastically-reduces-turnaround-time-and-errors\/"},"modified":"2022-03-09T14:45:40","modified_gmt":"2022-03-09T13:45:40","slug":"loutil-dassurance-qualite-base-sur-le-cloud-et-developpe-par-spotzers-reduit-considerablement-les-delais-dexecution-et-le-nombre-derreurs","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/fr\/spotzers-proprietary-cloud-based-qa-tool-drastically-reduces-turnaround-time-and-errors\/","title":{"rendered":"L'outil d'assurance qualit\u00e9 de Spotzer, bas\u00e9 sur le cloud, r\u00e9duit consid\u00e9rablement les d\u00e9lais d'ex\u00e9cution et les erreurs."},"content":{"rendered":"<p>Spotzer commercialise chaque mois des milliers de sites Web, de produits de commerce \u00e9lectronique, de solutions de marketing organique et payant, ainsi que de multiples offres de contenu telles que des blogs et des vid\u00e9os. Spotzer propose le marketing en ligne en tant que service (OMaaS) \u00e0 certains des plus grands op\u00e9rateurs de t\u00e9l\u00e9communications, h\u00e9bergeurs, annuaires et agences qui desservent une client\u00e8le de PME.<\/p>\n<p><\/p>\n<p>Naturellement, lorsque l'on traite avec certaines des entreprises les plus importantes et les plus respect\u00e9es au monde, il est essentiel de consacrer beaucoup de temps et d'efforts pour s'assurer que ce que nous faisons passe les niveaux les plus stricts d'assurance qualit\u00e9. Et parce que nous prenons l'assurance qualit\u00e9 tr\u00e8s au s\u00e9rieux, nombre de nos partenaires obtiennent r\u00e9guli\u00e8rement des r\u00e9sultats et jouissent d'une r\u00e9putation de qualit\u00e9. <strong>70+<\/strong> Net Promoter Score (NPS) pour leur site web et leurs solutions num\u00e9riques.<\/p>\n<p><\/p>\n<p>Mais comment Spotzer s'assure-t-il que la qualit\u00e9 des milliers de sites web et de campagnes num\u00e9riques que nous cr\u00e9ons et g\u00e9rons chaque mois est maintenue au plus haut niveau possible ?<\/p>\n<p><\/p>\n<p>Pour nous aider et nous permettre d'\u00eatre plus efficaces et plus complets avec notre AQ, le PDG de Spotzer, <a href=\"https:\/\/www.spotzer.com\/our-team\">Pete Urmson<\/a> a charg\u00e9 les \u00e9quipes produit et technique de mettre au point un outil d'assurance qualit\u00e9 automatis\u00e9 qui pourrait \u00eatre int\u00e9gr\u00e9 dans nos flux de travail. L'objectif de Spot On \u00e9tait de r\u00e9duire les erreurs et d'am\u00e9liorer les d\u00e9lais d'ex\u00e9cution pour tous les sites web d'au moins 50%, et l'objectif a \u00e9t\u00e9 d\u00e9pass\u00e9. La solution s'appelle <strong>Tout \u00e0 fait d'actualit\u00e9 !<\/strong><\/p>\n<p><\/p>\n<p>L'outil passe en revue les points suivants, et bien d'autres encore, pour s'assurer que le site est pr\u00eat sur le plan du r\u00e9f\u00e9rencement, de l'accessibilit\u00e9 et de la conception avant d'\u00eatre mis en ligne ;<\/p>\n<p><\/p>\n<p><strong>1. La vitesse ;<\/strong> La vitesse de chargement du site web est-elle conforme \u00e0 la norme <a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\">phare<\/a> &amp; Tests de vitesse de GTMetrix<\/p>\n<p><strong>2. Contenu<\/strong><\/p>\n<ul>\n<li>Contenu dupliqu\u00e9 ; tout le contenu est unique au site<\/li>\n<li>Orthographe et grammaire ; aucune erreur n'a \u00e9t\u00e9 trouv\u00e9e<\/li>\n<li>Nombre minimum de mots par page<\/li>\n<li>Ratio de mots-cl\u00e9s : les mots-cl\u00e9s les plus importants sont-ils utilis\u00e9s le nombre optimal de fois dans le texte ?<\/li>\n<\/ul>\n<p><strong>3. La s\u00e9curit\u00e9 ;<\/strong> Avant qu'un site ne soit mis en ligne, son certificat SSL est-il activ\u00e9 ?<\/p>\n<p><strong>4. GDPR ;<\/strong><\/p>\n<ul>\n<li>Pour les sites web europ\u00e9ens, les pages relatives \u00e0 la protection de la vie priv\u00e9e et aux mentions l\u00e9gales sont-elles correctement remplies ?&nbsp;<\/li>\n<\/ul>\n<p><strong>5. Images ;\t<\/strong><\/p>\n<ul>\n<li>Optimisation des images pour un chargement plus rapide sans perte de qualit\u00e9<\/li>\n<li>Inclure des textes Alt forts et descriptifs<\/li>\n<\/ul>\n<p><strong>6. L'accessibilit\u00e9<\/strong><\/p>\n<ul>\n<li>Le site web r\u00e9pond-il aux normes WCAG ?<\/li>\n<\/ul>\n<p><strong>7. Favicons<\/strong><\/p>\n<p><strong>8. Pour le r\u00e9f\u00e9rencement<\/strong><\/p>\n<ul>\n<li>Backlinks ; Il n'y a pas de profil de backlink toxique associ\u00e9 au domaine.<\/li>\n<li>Les liens internes fonctionnent comme ils le devraient<\/li>\n<li>Il n'y a pas d'erreur de page<\/li>\n<li>Les redirections sont en place<\/li>\n<li>Structure URL riche en mots-cl\u00e9s<\/li>\n<li>Les m\u00e9ta-descriptions, les titres de page et les en-t\u00eates sont optimis\u00e9s.<\/li>\n<li>Utilisation coh\u00e9rente du protocole NAP<\/li>\n<\/ul>\n<p><\/p>\n<p>Parmi les autres v\u00e9rifications, on peut citer, entre autres, la compatibilit\u00e9 du site avec les navigateurs les plus utilis\u00e9s, sa construction pour \u00eatre accessible \u00e0 tous. <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing#:~:text=Mobile%2Dfirst%20indexing%20means%20Google,page%20to%20a%20user's%20query.\">Le mobile d'abord<\/a> tout en respectant les normes internes strictes de Spotzer en mati\u00e8re de conception et de conversion.&nbsp;<\/p>\n<p><\/p>\n<p>Avant que Spotzer ne d\u00e9veloppe son propre outil interne d'assurance qualit\u00e9, ces contr\u00f4les \u00e9taient effectu\u00e9s \u00e0 l'aide d'une pl\u00e9thore d'outils et de logiciels externes diff\u00e9rents et encombrants. Maintenant que Spotzer dispose de son propre outil, int\u00e9gr\u00e9 \u00e0 nos flux de travail dans Salesforce, nous effectuons toutes ces v\u00e9rifications, et bien plus encore, d'un simple clic sur un bouton. Tout site ou campagne qui \u00e9choue \u00e0 un contr\u00f4le est signal\u00e9. Le point de d\u00e9faillance est mis en \u00e9vidence et une t\u00e2che de r\u00e9vision est automatiquement assign\u00e9e au service responsable de la t\u00e2che initiale. Une fois la t\u00e2che de r\u00e9vision termin\u00e9e, Spot On est \u00e0 nouveau ex\u00e9cut\u00e9. Seuls les sites qui ont pass\u00e9 le contr\u00f4le Spot On sont mis en ligne.<\/p>\n<p>\u200d<\/p>\n<p>&nbsp;Par David Elliott <strong>Chef de produit<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Spotzer takes to market thousands of Websites, Ecommerce products, paid and organic marketing solutions as well as multiple content type offerings such as Blogs and Videos every month. Spotzer offers Online Marketing as a Service (OMaaS) to some of the worlds largest Telcos, Hosting companies, Directories and Agencies who serve a client base of SMBs. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotzer\u2019s proprietary cloud-based QA tool drastically reduces turnaround time and errors - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/fr\/loutil-dassurance-qualite-base-sur-le-cloud-et-developpe-par-spotzers-reduit-considerablement-les-delais-dexecution-et-le-nombre-derreurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotzer\u2019s proprietary cloud-based QA tool drastically reduces turnaround time and errors - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"Spotzer takes to market thousands of Websites, Ecommerce products, paid and organic marketing solutions as well as multiple content type offerings such as Blogs and Videos every month. 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