{"id":3138,"date":"2020-10-28T00:00:00","date_gmt":"2020-10-27T23:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/small-business-demand-for-an-e-commerce-website-increased-by-180-throughout-the-pandemic\/"},"modified":"2022-03-09T14:46:56","modified_gmt":"2022-03-09T13:46:56","slug":"la-demande-des-petites-entreprises-pour-des-sites-de-commerce-electronique-a-augmente-de-180-pendant-la-pandemie","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/fr\/small-business-demand-for-an-e-commerce-website-increased-by-180-throughout-the-pandemic\/","title":{"rendered":"La demande des petites entreprises pour un site web de commerce \u00e9lectronique a augment\u00e9 de 180% tout au long de la pand\u00e9mie"},"content":{"rendered":"

Chez Spotzer, nous avons vu un grand nombre de PME faire \u00e9voluer leur mod\u00e8le d'entreprise vers l'Internet en adoptant le commerce \u00e9lectronique en nombre record. <\/p>\n

Jusqu'\u00e0 la fin du mois d'octobre 2020, Spotzer a construit 133% de sites E-commerce de plus que pendant toute l'ann\u00e9e 2019. Entre mars et ao\u00fbt, les demandes de sites Web de commerce \u00e9lectronique ont augment\u00e9 de 180%. Entre les mois de mars et d'ao\u00fbt, de nombreux pays ont impos\u00e9 des fermetures ou des r\u00e9glementations strictes aux entreprises jug\u00e9es \"non essentielles\", ce qui a conduit ces entreprises \u00e0 fermer leurs portes.<\/p>\n

Les PME ont cherch\u00e9 de nouveaux moyens de rester en activit\u00e9. Par exemple, nous avons vu des restaurants traditionnels s'installer pour proposer des plats \u00e0 emporter et des livraisons, et des entreprises de services et de vente au d\u00e9tail en brique et en mortier se tourner vers le commerce \u00e9lectronique.<\/p>\n

Cette croissance du commerce \u00e9lectronique n'est pas une anomalie pour Spotzer. Une \u00e9tude d'IBM a r\u00e9v\u00e9l\u00e9 que les d\u00e9penses de vente au d\u00e9tail en magasin \u00e9taient en baisse de 1,5 % par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. 25%<\/a> au premier trimestre 2020. \u00c0 la fin du deuxi\u00e8me trimestre, les d\u00e9penses avaient diminu\u00e9 de 75%. Aujourd'hui, les d\u00e9penses li\u00e9es au commerce \u00e9lectronique s'\u00e9l\u00e8vent \u00e0 5 ans<\/a> par rapport \u00e0 ce qui \u00e9tait pr\u00e9vu avant l'introduction de COVID. <\/p>\n

Une \u00e9tude publi\u00e9e par Sage \u00e0 la fin du mois d'octobre de cette ann\u00e9e au Royaume-Uni a r\u00e9v\u00e9l\u00e9 que 73%<\/a> des entreprises se sont tourn\u00e9es vers la technologie pendant la pand\u00e9mie afin de continuer \u00e0 fonctionner. Seuls 17% pr\u00e9voyaient d'investir dans ces domaines avant la pand\u00e9mie. Parmi les entreprises qui ont investi dans le num\u00e9rique, pr\u00e8s de 75% pensent que des investissements suppl\u00e9mentaires dans le num\u00e9rique et les supports en ligne se traduiront par des performances encore meilleures pour leur entreprise \u00e0 l'avenir. La confiance et le sentiment des PME \u00e0 l'\u00e9gard du commerce \u00e9lectronique n'ont jamais \u00e9t\u00e9 aussi forts. <\/p>\n

L'ann\u00e9e 2020 n'a pas encore pris fin depuis deux mois. Malheureusement, l'Europe se pr\u00e9pare \u00e0 ce qui semble \u00eatre de nouvelles fermetures et des mesures s\u00e9v\u00e8res pour freiner la propagation du COVID. Sur le continent, des records de cas de COVID sont battus presque quotidiennement. Il est juste de dire que plus le COVID restera en place, plus il sera difficile pour les entreprises de survivre. <\/p>\n

La difficult\u00e9 pour les petites entreprises r\u00e9side dans le fait qu'elles n'ont g\u00e9n\u00e9ralement pas une connaissance approfondie de la mani\u00e8re de fonctionner en ligne. Il est donc important qu'elles aient des partenaires de confiance vers lesquels elles peuvent se tourner pour obtenir de l'aide afin de mettre en place un site web qui soit intuitif et qui offre une bonne exp\u00e9rience utilisateur et un bon design. Un site web qui assure une forte pr\u00e9sence en ligne afin que le site et l'entreprise puissent \u00eatre trouv\u00e9s. Id\u00e9alement, une campagne continue de r\u00e9f\u00e9rencement et\/ou de SEM pour s'assurer que le site est bien positionn\u00e9 dans les moteurs de recherche. Et aujourd'hui, plus important que jamais, un magasin de commerce \u00e9lectronique fonctionnel pour les entreprises qui peuvent vendre des produits physiques ou num\u00e9riques afin que leurs clients puissent continuer \u00e0 les acheter et \u00e0 les soutenir m\u00eame si les portes physiques de l'entreprise sont forc\u00e9es de fermer.<\/p>\n

Heureusement pour de nombreuses entreprises, plusieurs pays leur accordent des subventions et leur donnent acc\u00e8s \u00e0 des fonds pour les aider \u00e0 rester \u00e0 flot. Dans certains cas, les gouvernements aident directement les entreprises \u00e0 adopter un mod\u00e8le en ligne. L'Irlande, par exemple, a r\u00e9cemment publi\u00e9 la Programme de bons d'achat pour le commerce en ligne<\/a> qui permet \u00e0 une entreprise de d\u00e9duire jusqu'\u00e0 90% du co\u00fbt de la conception professionnelle d'un site web de commerce \u00e9lectronique. Australie, le ROYAUME-UNI<\/a>et de nombreux autres Pays europ\u00e9ens<\/a> ont propos\u00e9 des all\u00e8gements fiscaux, des subventions et des programmes pour aider les entreprises \u00e0 faire \u00e9voluer leur mod\u00e8le pendant cette pand\u00e9mie. Ces initiatives contribuent \u00e0 \u00e9liminer la barri\u00e8re des co\u00fbts qui aurait pu emp\u00eacher ces entreprises d'adopter les canaux en ligne qui les aideront \u00e0 rester op\u00e9rationnelles.<\/p>\n

Avec l'aide de Spotzer, nous pouvons vous aider \u00e0 identifier ces opportunit\u00e9s pour vous et pour vos clients. Aucune petite entreprise ne doit se demander quelles sont les options qui s'offrent \u00e0 elle pour naviguer dans le COVID par le biais des canaux et de la technologie en ligne.<\/p>\n

<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Within Spotzer we have seen a large number of SMBs pivot their business model more online by embracing E-commerce in record numbers.  Up until the end of October 2020, Spotzer had built 133% more E-commerce websites than all of 2019. Between March & August E-commerce website requests increased by 180%. 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