{"id":3130,"date":"2021-01-12T00:00:00","date_gmt":"2021-01-11T23:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/increase-margin-and-profit-by-reducing-risks-in-the-discovery-stage-part-ii\/"},"modified":"2022-03-09T14:46:13","modified_gmt":"2022-03-09T13:46:13","slug":"augmenter-la-marge-et-les-benefices-en-reduisant-les-risques-lors-de-la-phase-de-decouverte-2e-partie","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/fr\/increase-margin-and-profit-by-reducing-risks-in-the-discovery-stage-part-ii\/","title":{"rendered":"Augmenter la marge et le profit en r\u00e9duisant les risques dans la phase de d\u00e9couverte - Partie II"},"content":{"rendered":"<p><em>Cet article fait partie de <\/em><a href=\"https:\/\/spotzer.com\/blog\/spotzer-helps-partners-achieve-strategic-goals\"><em>une s\u00e9rie<\/em><\/a><em> dans lequel nous examinons en profondeur les diff\u00e9rents aspects et techniques utilis\u00e9s par Spotzer pour assurer le succ\u00e8s des produits et services num\u00e9riques de nos partenaires.<\/em><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:2800px\">\n<div><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/uploads-ssl.webflow.com\/5e7886c7c78e1c8639bc0566\/5fd3773420057b683fff9022_Internal%20post%20image-2%20%281%29.jpg?w=800&#038;quality=89&#038;ssl=1\" loading=\"lazy\" alt=\"5fd3773420057b683fff9022 Image interne n\u00b0 2 (1)\"><\/div>\n<\/figure>\n<p>Dans le cadre de la <a href=\"https:\/\/spotzer.com\/blog\/increase-margin-and-profit-by-reducing-risks-in-the-discovery-stage-part-i\">article pr\u00e9c\u00e9dent<\/a>Nous avons parl\u00e9 de l'importance de la d\u00e9couverte et des diff\u00e9rents types de risques que vous devez g\u00e9rer. Nous avons \u00e9galement examin\u00e9 les approches sp\u00e9cifiques adopt\u00e9es par Spotzer pour g\u00e9rer le risque li\u00e9 \u00e0 la valeur. Nous allons maintenant nous pencher sur les trois autres risques : la facilit\u00e9 d'utilisation, la faisabilit\u00e9 et la viabilit\u00e9 commerciale.&nbsp;<\/p>\n<p><\/p>\n<p><strong>R\u00e9pondre aux risques li\u00e9s \u00e0 la facilit\u00e9 d'utilisation :<\/p>\n<p><\/strong><\/p>\n<ul>\n<li><em>Ateliers et sessions de formation<\/em>. Certains de nos partenaires travaillent depuis longtemps avec des petites entreprises. Il ne serait pas judicieux d'ignorer toutes les connaissances qui existent au sein de leurs \u00e9quipes, c'est pourquoi nous sommes heureux d'organiser des ateliers et des sessions de formation pour mieux comprendre l'entreprise, le march\u00e9 et les clients avant d'aborder les changements de produits ou de services proprement dits. Lorsque l'un de nos partenaires australiens nous a demand\u00e9 d'am\u00e9liorer son site web premium, nous avons pass\u00e9 plusieurs semaines \u00e0 comprendre sa configuration et ses difficult\u00e9s. Cela permet non seulement d'\u00e9tablir une relation entre les \u00e9quipes, mais aussi de mieux comprendre les besoins de l'entreprise. <strong>nous pouvons aussi aller beaucoup plus vite<\/strong> par la suite - et de faire de meilleurs appels.\n<\/li>\n<li><em>Communications<\/em>. Les chefs d'entreprise ont beaucoup \u00e0 faire. Il est facile de perdre leur confiance lorsqu'ils n'ont pas l'impression de contr\u00f4ler ce qui se passe sur leur site web. C'est pourquoi nous testons minutieusement les communications sortantes que nous envoyons (courriels et SMS). <strong>Nous pouvons passer des commandes fictives dans notre flux de travail pour simuler la production r\u00e9elle et tester diff\u00e9rents points de contact.<\/strong> pour vous assurer que vous \u00eates \u00e0 l'aise avec la conception et le contenu, et que ces notifications sont conformes \u00e0 l'approche de votre organisation en mati\u00e8re de communication. Il en va de m\u00eame pour toutes les personnes qui s'adressent directement \u00e0 vos clients. Ils parlent votre langue, au sens propre comme au sens figur\u00e9.\n<\/li>\n<li><em>Essais<\/em>. Si vous souhaitez comprendre dans quelle mesure les clients sont \u00e0 l'aise avec les diff\u00e9rents aspects de la solution, de l'\u00e9diteur du site web au processus de livraison, il n'y a peut-\u00eatre pas de meilleur outil qu'un essai limit\u00e9. <strong>Nous pouvons fournir un site web \u00e0 quelques clients s\u00e9lectionn\u00e9s afin de tester ce qui doit \u00eatre modifi\u00e9 avant le lancement complet.<\/strong>.&nbsp;<\/li>\n<\/ul>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:2800px\">\n<div><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/uploads-ssl.webflow.com\/5e7886c7c78e1c8639bc0566\/5fd3773420057b683fff9022_Internal%20post%20image-2%20%281%29.jpg?w=800&#038;quality=89&#038;ssl=1\" loading=\"lazy\" alt=\"5fd3773420057b683fff9022 Image interne n\u00b0 2 (1)\"><\/div>\n<\/figure>\n<p><strong>Aborder le risque de faisabilit\u00e9 :<\/p>\n<p><\/strong><\/p>\n<ul>\n<li><em>Prototypage<\/em>. La cr\u00e9ation d'un prototype de basse ou m\u00eame de haute fid\u00e9lit\u00e9, puis son affinage, est souvent une \u00e9tape importante dans le d\u00e9veloppement d'une entreprise. <strong>un ordre de grandeur moins cher<\/strong> qu'un d\u00e9veloppement \u00e0 grande \u00e9chelle. Elle permet \u00e9galement de tester rapidement nos hypoth\u00e8ses de base sur le produit. C'est une technique inestimable que nous avons utilis\u00e9e pour la cr\u00e9ation et l'\u00e9volution du portail d'engagement des clients, du formulaire de briefing, des sites web de marketing pour nos partenaires et d'autres solutions. Les techniques de prototypage se retrouvent \u00e9galement dans nos solutions de sites web, o\u00f9 les niveaux sup\u00e9rieurs incluent une \u00e9tape de maquette qui nous permet de recueillir les commentaires n\u00e9cessaires sans avoir \u00e0 construire le site web complet et \u00e0 effectuer des travaux de reprise co\u00fbteux.\n<\/li>\n<li><em>La d\u00e9couverte avant l'engagement<\/em>. Nous sommes conscients que nos partenaires comptent sur nous pour honorer leurs engagements, y compris certaines dates convenues \u00e0 l'avance. Pour assurer un engagement de haute int\u00e9grit\u00e9, nous demandons le temps n\u00e9cessaire pour effectuer les activit\u00e9s de d\u00e9couverte de notre c\u00f4t\u00e9. De cette mani\u00e8re, <strong>nous examinons si nous pouvons tenir nos promesses<\/strong>. Par exemple, nous avons travaill\u00e9 avec un partenaire australien sur une solution qui comportait un composant Google My Business enti\u00e8rement automatis\u00e9. Nous avons d\u00fb signer un partenariat avec Google, \u00e9tudier leur API, comprendre comment nous pouvions int\u00e9grer l'inscription \u00e0 nos syst\u00e8mes. Si nous nous \u00e9tions engag\u00e9s tout de suite, nous aurions mis en p\u00e9ril l'ensemble du projet.<\/li>\n<\/ul>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:2800px\">\n<div><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/uploads-ssl.webflow.com\/5e7886c7c78e1c8639bc0566\/5fd3779d42cb9504231ce713_Internal%20post%20image%20%285%29.jpg?w=800&#038;quality=89&#038;ssl=1\" loading=\"lazy\" alt=\"5fd3779d42cb9504231ce713 Image interne de l&#039;article (5)\"><\/div>\n<\/figure>\n<p><strong>Traiter le risque de viabilit\u00e9 de l'entreprise : <\/p>\n<p><\/strong><\/p>\n<ul>\n<li><em>Nous comprenons et adoptons diff\u00e9rents mod\u00e8les<\/em>. Nous avons le plaisir de travailler avec de nombreuses entreprises aux quatre coins du monde. Comme leurs march\u00e9s, leurs objectifs et leurs mod\u00e8les d'entreprise peuvent \u00eatre tr\u00e8s diff\u00e9rents, nous avons l'occasion de travailler et d'apprendre quelque chose de nouveau de chaque partenaire. Nous essayons \u00e9galement diff\u00e9rentes configurations : certains partenaires pr\u00e9f\u00e8rent une redevance unique plus \u00e9lev\u00e9e et des paiements mensuels plus faibles ; d'autres font l'inverse ; certains regroupent nos produits avec les produits existants de leur portefeuille ; d'autres utilisent certains produits comme produits d'appel ; certains pr\u00e9f\u00e8rent des marges faibles et des volumes plus importants ; d'autres encore optent pour des marges plus \u00e9lev\u00e9es. <strong>Nous sommes heureux d'aider nos partenaires \u00e0 exp\u00e9rimenter et de les conseiller sur les meilleures configurations.<\/strong> pour leur situation, sur la base de ce que nous avons appris. Lorsque vous r\u00e9ussissez, nous r\u00e9ussissons aussi, c'est pourquoi nous faisons toujours de notre mieux.<\/li>\n<\/ul>\n<p><\/p>\n<p>\"Le changement est la seule constante\", dit l'adage. \"Aimer le probl\u00e8me, pas la solution\", dit un autre. M\u00eame les meilleures \u00e9quipes ne voient que la moiti\u00e9 de leurs id\u00e9es aboutir. C'est la nature m\u00eame de l'activit\u00e9. C'est un d\u00e9fi ! C'est ce que Peter Urmson, PDG de Spotzer, a appel\u00e9 \"la survie des plus rapides\", ceux qui acceptent le risque, qui sont intelligents et qui it\u00e8rent rapidement. Parfois, c'est aussi simple que de diminuer le nombre de pages par d\u00e9faut pour r\u00e9duire le prix de base. Parfois, c'est aussi radical que de d\u00e9ployer une toute nouvelle g\u00e9n\u00e9ration de sites web premium pour am\u00e9liorer radicalement les processus de vente.<\/p>\n<p><\/p>\n<p>Dans le d\u00e9veloppement Agile, il existe un concept de \"r\u00e9cit de l'utilisateur\" - un r\u00e9sultat d\u00e9crit du point de vue d'une personne qui utilise le logiciel. Les \u00e9quipes agiles construisent des logiciels sur la base de r\u00e9cits d'utilisateurs. Chez Spotzer, notre d\u00e9finition pr\u00e9f\u00e9r\u00e9e d'une histoire d'utilisateur ne provient pas des manuels standard, mais de Gojko Adzic, qui l'a d\u00e9finie comme \"une exp\u00e9rience qui peut \u00eatre surv\u00e9cue\". Le d\u00e9veloppement de produits est intrins\u00e8quement risqu\u00e9. C'est pourquoi il est essentiel de s'attaquer aux risques de front, le plus t\u00f4t possible - et c'est pourquoi nous aidons nos partenaires \u00e0 le faire.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>This article is part of a series in which we provide an in-depth look into various aspects and techniques Spotzer uses to make our partner\u2019s digital products and services successful. In the previous article, we talked about the importance of discovery and the various types of risks you need to manage. We also looked at [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increase margin and profit by reducing risks in the discovery stage - Part II - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/fr\/augmenter-la-marge-et-les-benefices-en-reduisant-les-risques-lors-de-la-phase-de-decouverte-2e-partie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase margin and profit by reducing risks in the discovery stage - Part II - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"This article is part of a series in which we provide an in-depth look into various aspects and techniques Spotzer uses to make our partner\u2019s digital products and services successful. 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