\u00e9tude r\u00e9alis\u00e9e<\/a> L'\u00e9tude de Measured sur le commerce de d\u00e9tail, publi\u00e9e par le groupe de m\u00e9dias Digital Commerce 360, a r\u00e9v\u00e9l\u00e9 que les marques qui ont r\u00e9duit leurs d\u00e9penses de marketing en ligne en f\u00e9vrier de cette ann\u00e9e ont \u00e9t\u00e9 victimes d'une chute de 40% de leurs ventes en ligne par rapport \u00e0 la m\u00eame p\u00e9riode de l'ann\u00e9e pr\u00e9c\u00e9dente. <\/p>\n<\/p>\n
Les entreprises qui ont maintenu leurs d\u00e9penses de marketing habituelles ont b\u00e9n\u00e9fici\u00e9 d'une augmentation de 27% des ventes d'une ann\u00e9e sur l'autre et les entreprises incroyables qui ont augment\u00e9 agressivement leurs activit\u00e9s de d\u00e9penses au cours de la m\u00eame p\u00e9riode ont vu leurs ventes en ligne grimper en fl\u00e8che de +70%. Les entreprises qui peuvent vendre en ligne, mais qui n'ont pas activ\u00e9 les fonctionnalit\u00e9s n\u00e9cessaires sur leur site web, laissent de nombreuses ventes \u00e0 la porte, ignorent les souhaits de leurs clients et ne parviennent pas \u00e0 relever les d\u00e9fis que COVID-19 a cr\u00e9\u00e9s pour les PME du monde entier. Les entreprises qui adoptent le commerce \u00e9lectronique et y investissent sont r\u00e9compens\u00e9es de mani\u00e8re exponentielle par le march\u00e9 en termes de croissance des ventes.<\/p>\n
<\/p>\n
Spotzer a \u00e9galement remarqu\u00e9 une tendance chez les clients de sites web existants \u00e0 faire \u00e9voluer leur site web d'un site sans fonction de commerce \u00e9lectronique vers un site de commerce \u00e9lectronique \u00e0 part enti\u00e8re. Rien que cette ann\u00e9e, nous avons constat\u00e9 un taux sans pr\u00e9c\u00e9dent. En 2020, le taux de mise \u00e0 niveau des clients disposant d'un site web existant sans fonction eCommerce qui ont choisi de passer \u00e0 un site web eCommerce est de 10%. Cependant, depuis avril, Spotzer a remarqu\u00e9 une augmentation des mises \u00e0 niveau de 25%, soit une diff\u00e9rence de 150% par rapport au premier trimestre de l'ann\u00e9e.<\/p>\n
<\/p>\n
Salesforce a publi\u00e9 un \u00e9tude<\/a> \u00e0 la fin du mois de mai, qui a interrog\u00e9 des clients en Allemagne, en France, en Australie, au Royaume-Uni et aux \u00c9tats-Unis. 36% des personnes interrog\u00e9es ont d\u00e9clar\u00e9 qu'elles ne reviendraient pas dans les magasins en dur tant qu'un vaccin contre le COVID-19 n'aura pas \u00e9t\u00e9 trouv\u00e9. Il s'agit l\u00e0 d'un constat brutal et effrayant pour les entreprises qui ne sont pas pr\u00eates pour le commerce \u00e9lectronique. <\/p>","protected":false},"excerpt":{"rendered":"Spotzer has recorded growth of over 110% for eCommerce website builds between January and May this year. COVID-19 has had a huge impact on businesses throughout the world, many of whom have been forced to pivot how they operate to stay afloat. At the start of 2020 for key markets, Spotzer\u2019s eCommerce websites accounted for […]<\/p>\n","protected":false},"author":3,"featured_media":2999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\n
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