{"id":3120,"date":"2022-02-17T00:00:00","date_gmt":"2022-02-16T23:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/build-your-community-with-spotzer-digital-local-seo\/"},"modified":"2022-03-16T15:45:12","modified_gmt":"2022-03-16T14:45:12","slug":"developpez-votre-communaute-grace-au-referencement-local-numerique-de-spotzer","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/fr\/build-your-community-with-spotzer-digital-local-seo\/","title":{"rendered":"Construisez votre communaut\u00e9 avec Spotzer Digital Local SEO"},"content":{"rendered":"<p><em>Cet article fait partie d'un <\/em><a href=\"https:\/\/spotzerdigital.com\/fr\/blog\/augmentez-le-nombre-de-prospects-grace-a-la-croissance-organique-avec-spotzer-seo\/\"><em>s\u00e9rie<\/em><\/a><em> o\u00f9 nous examinons de plus pr\u00e8s notre produit d'optimisation des moteurs de recherche (SEO) et partageons l'exp\u00e9rience que nous avons acquise en assurant une forte pr\u00e9sence en ligne pour les PME.&nbsp;<\/em><\/p>\n<p>Attirer davantage de personnes sur un site, des personnes venant du monde entier, semble g\u00e9n\u00e9ralement une id\u00e9e g\u00e9niale. Vous voulez une plus grande audience pour tous vos produits et services, peu importe d'o\u00f9 ils viennent. Malheureusement, ce n'est presque jamais le cas pour les PME, qui b\u00e9n\u00e9ficient davantage d'un r\u00e9f\u00e9rencement cibl\u00e9 et localis\u00e9, ou SEO local.<\/p>\n<h2><strong>Qu'est-ce que le r\u00e9f\u00e9rencement local ?<br \/><\/strong><\/h2>\n<p>En g\u00e9n\u00e9ral, le r\u00e9f\u00e9rencement se concentre sur la visibilit\u00e9 du c\u0153ur de votre activit\u00e9 dans les r\u00e9sultats des moteurs de recherche. Dans le cas d'un plombier, cela se traduit par des mots-cl\u00e9s tels que :&nbsp;<\/p>\n<ul>\n<li>Plomberie<\/li>\n<li>Drain bouch\u00e9<\/li>\n<li>Plomberie commerciale<\/li>\n<li>Plombier pour rupture de canalisation<\/li>\n<\/ul>\n<p>Bien qu'il puisse y avoir une carte montrant quelques options locales, la grande majorit\u00e9 des r\u00e9sultats pour ces requ\u00eates seront des publicit\u00e9s, des grandes entreprises, des sites web faisant autorit\u00e9 comme wikipedia ou amazon et des sites web d'agr\u00e9gateurs.&nbsp;<\/p>\n<p>Cela est d\u00fb \u00e0 la mani\u00e8re dont les requ\u00eates sont trait\u00e9es, o\u00f9 la localisation g\u00e9ographique est rarement prise en consid\u00e9ration. Le r\u00e9f\u00e9rencement local incorpore l'essence de l'activit\u00e9 de nos clients en combinaison avec le lieu sp\u00e9cifique o\u00f9 ils op\u00e8rent. Au lieu des mots-cl\u00e9s g\u00e9n\u00e9riques \u00e9num\u00e9r\u00e9s ci-dessus, nous incorporons le lieu dans le mot-cl\u00e9. Par exemple, pour un plombier \u00e0 Fulham, dans la banlieue de Londres, le mot-cl\u00e9 serait le suivant :<\/p>\n<ul>\n<li>Plomberie Fulham<\/li>\n<li>Drain bloqu\u00e9 Fulham<\/li>\n<li>Plomberie commerciale Fulham<\/li>\n<li>Eclatement de tuyau Plombier Fulham<\/li>\n<\/ul>\n<h2><strong>Le pouvoir du r\u00e9f\u00e9rencement local<br \/><\/strong><\/h2>\n<p>La plupart de nos clients sont des entrepreneurs ambitieux qui r\u00eavent grand et consid\u00e8rent leur site web comme une plateforme pour lancer leur entreprise sur de nouveaux march\u00e9s inexploit\u00e9s. Des march\u00e9s sur lesquels ils n'ont aucune exp\u00e9rience pr\u00e9alable. Un \u00e9b\u00e9niste de Rome veut se faire conna\u00eetre dans toute l'Italie, en vendant \u00e0 des clients de Milan \u00e0 Naples.&nbsp;<\/p>\n<p>Mais le co\u00fbt et l'effort d'une entreprise aussi ambitieuse atteignent rapidement des sommets hors de port\u00e9e d'un \u00e9b\u00e9niste moyen. Les mots-cl\u00e9s g\u00e9n\u00e9riques ou les mots-cl\u00e9s ciblant des pays ou des villes enti\u00e8res sont dens\u00e9ment peupl\u00e9s des r\u00e9sultats susmentionn\u00e9s.&nbsp;<\/p>\n<p>Le r\u00e9f\u00e9rencement local offre aux moteurs de recherche une cible plus sp\u00e9cifique. Au lieu d'\u00eatre en concurrence avec de grandes entreprises dans une zone plus large, nos clients se distinguent dans leur communaut\u00e9, attirant des clients locaux qui sont plus susceptibles de g\u00e9n\u00e9rer des revenus.<\/p>\n<h2><strong>Spotzer Digital Local SEO approche - construire votre communaut\u00e9<br \/><\/strong><\/h2>\n<p>Chaque client que nous int\u00e9grons \u00e0 notre produit de r\u00e9f\u00e9rencement pose les m\u00eames questions : Pourquoi voulez-vous \u00eatre connu du public ? Qui voulez-vous atteindre ? Quels sont les \u00e9l\u00e9ments qui constituent le c\u0153ur de votre activit\u00e9 ? Certains clients n'ont jamais r\u00e9fl\u00e9chi \u00e0 ces questions, tandis que d'autres ont des ann\u00e9es d'exp\u00e9rience dans la d\u00e9finition de leur entreprise.&nbsp;<\/p>\n<p>La d\u00e9finition de ces derniers nous permet de s\u00e9lectionner la bonne combinaison de mots-cl\u00e9s avec des termes sp\u00e9cifiques \u00e0 l'emplacement. Il en r\u00e9sulte une strat\u00e9gie claire d'optimisation du contenu qui am\u00e9liore la position de votre site dans la zone concern\u00e9e. Les personnes qui recherchent un produit ou un service localement verront votre produit ou service appara\u00eetre comme un point d'int\u00e9r\u00eat \u00e0 proximit\u00e9.&nbsp;<\/p>\n<p>Outre l'utilisation de mots-cl\u00e9s, nous nous assurons que toutes les listes locales relatives \u00e0 l'entreprise sont \u00e0 jour. Cela donne un coup de pouce suppl\u00e9mentaire au r\u00e9f\u00e9rencement, ainsi qu'une publicit\u00e9 gratuite pour nos clients.&nbsp;<\/p>\n<p>Avec quatre bureaux dans le monde, dont le si\u00e8ge \u00e0 Amsterdam, Spotzer Digital sert des dizaines de milliers de petites et moyennes entreprises en construisant et en g\u00e9rant leurs sites web, en lan\u00e7ant leurs campagnes de recherche payante et de r\u00e9f\u00e9rencement, en g\u00e9rant des solutions de r\u00e9f\u00e9rencement, de commerce \u00e9lectronique et de place de march\u00e9 locale. Spotzer Digital propose \u00e9galement des conseils et des solutions SaaS qui aident ses partenaires \u00e0 commercialiser des sites web et des solutions num\u00e9riques de premier ordre.<\/p>\n<p>\u200d<\/p>","protected":false},"excerpt":{"rendered":"<p>This article is part of a series where we take a closer look at our Search Engine Optimization (SEO) product and share the experience we have with delivering a strong online presence for SMB\u2019s.&nbsp; Driving more people to a site, people coming from all over the world, generally seems like an amazing idea. You want [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Build your community with Spotzer Digital Local SEO - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/fr\/developpez-votre-communaute-grace-au-referencement-local-numerique-de-spotzer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build your community with Spotzer Digital Local SEO - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"This article is part of a series where we take a closer look at our Search Engine Optimization (SEO) product and share the experience we have with delivering a strong online presence for SMB\u2019s.&nbsp; Driving more people to a site, people coming from all over the world, generally seems like an amazing idea. 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