{"id":4949,"date":"2024-02-13T15:51:09","date_gmt":"2024-02-13T14:51:09","guid":{"rendered":"https:\/\/spotzerdigital.com\/?page_id=4949"},"modified":"2026-06-19T11:47:17","modified_gmt":"2026-06-19T09:47:17","slug":"actualites","status":"publish","type":"page","link":"https:\/\/spotzerdigital.com\/fr\/news\/","title":{"rendered":"News"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4949\" class=\"elementor elementor-4949\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4c75a e-con-full sp-pointer e-flex e-con e-parent\" data-id=\"4b4c75a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/download-video.akamaized.net\\\/v3-1\\\/playback\\\/5e074798-a6be-4e2e-b850-ac9c088d024f\\\/2238f7a2?__token__=st=1707925925~exp=1707940325~acl=%2Fv3-1%2Fplayback%2F5e074798-a6be-4e2e-b850-ac9c088d024f%2F2238f7a2%2A~hmac=f9120efead0b1ff53a0af8861a8ef54d46f602810b4779c5bf018f843b6b8140&amp;r=dXMtd2VzdDE%3D&quot;}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-d84a202 e-flex e-con-boxed e-con e-child\" data-id=\"d84a202\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30be9d4 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"30be9d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b4f45 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"c5b4f45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49095b7 e-flex e-con-boxed e-con e-child\" data-id=\"49095b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81cb2c1 hero-h1 animated-fast elementor-widget__width-initial elementor-widget-tablet_extra__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"81cb2c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Derni\u00e8res actualit\u00e9s de Spotzer Digital<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380bb3e animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"380bb3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Suivez notre blog pour obtenir des conseils et des astuces sur le marketing num\u00e9rique de la part de nos sp\u00e9cialistes et restez au courant des derniers d\u00e9veloppements chez Spotzer Digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-758dd59 e-flex e-con-boxed e-con e-child\" data-id=\"758dd59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8921e58 elementor-align-left animated-fast elementor-widget__width-auto elementor-widget-mobile__width-inherit primary-btn elementor-mobile-align-justify elementor-invisible elementor-widget elementor-widget-button\" data-id=\"8921e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/spotzerdigital.com\/fr\/nous-contacter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons-en<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8480ef e-flex e-con-boxed e-con e-parent\" data-id=\"d8480ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-730f490 e-flex e-con-boxed e-con e-child\" data-id=\"730f490\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64d7ed9 e-flex e-con-boxed e-con e-child\" data-id=\"64d7ed9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b843a elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"c2b843a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5e6af elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"dd5e6af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e7b6f elementor-widget elementor-widget-heading\" data-id=\"63e7b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Messages r\u00e9cents :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b04e779 e-con-full e-flex e-con e-child\" data-id=\"b04e779\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae5c01 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"6ae5c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7002 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/what-is-the-difference-between-yext-and-manually-managing-business-listings\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"510\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/managing-business-listings.webp?fit=800%2C510&amp;quality=80&amp;ssl=1\" class=\"attachment-large size-large wp-image-6986\" alt=\"Automatisation des processus num\u00e9riques : un homme d&#039;affaires utilisant un ordinateur portable pour remplir un questionnaire en ligne.\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/managing-business-listings.webp?w=1920&amp;quality=80&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/managing-business-listings.webp?resize=300%2C191&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/managing-business-listings.webp?resize=1024%2C653&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/managing-business-listings.webp?resize=768%2C490&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/managing-business-listings.webp?resize=1536%2C979&amp;quality=80&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/managing-business-listings.webp?resize=18%2C12&amp;quality=80&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/managing-business-listings.webp?w=1600&amp;quality=80&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/what-is-the-difference-between-yext-and-manually-managing-business-listings\/\" >\n\t\t\t\tQuelle est la diff\u00e9rence entre Yext et la gestion manuelle des fiches d'entreprise ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00c0 mesure qu'une entreprise se d\u00e9veloppe, le nombre d'annuaires, de cartes et de plateformes sur lesquels ses fiches apparaissent augmente \u00e9galement. \u00c0 un certain stade, l'approche manuelle qui fonctionnait pour un seul \u00e9tablissement devient<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t23 septembre 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6997 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/how-does-yext-support-voice-search-and-digital-assistants\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/digital-assistant.webp?fit=800%2C455&amp;quality=80&amp;ssl=1\" class=\"attachment-large size-large wp-image-6985\" alt=\"Personne utilisant un smartphone pour interagir avec un chatbot dot\u00e9 d&#039;une IA conviviale, illustrant la technologie moderne et la communication num\u00e9rique.\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/digital-assistant.webp?w=1920&amp;quality=80&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/digital-assistant.webp?resize=300%2C171&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/digital-assistant.webp?resize=1024%2C582&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/digital-assistant.webp?resize=768%2C437&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/digital-assistant.webp?resize=1536%2C874&amp;quality=80&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/digital-assistant.webp?resize=18%2C10&amp;quality=80&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/digital-assistant.webp?w=1600&amp;quality=80&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/how-does-yext-support-voice-search-and-digital-assistants\/\" >\n\t\t\t\tComment Yext prend-il en charge la recherche vocale et les assistants num\u00e9riques ?\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Alors que de plus en plus de clients se tournent vers les appareils \u00e0 commande vocale pour trouver et contacter des entreprises, la pr\u00e9cision des donn\u00e9es sur lesquelles reposent ces r\u00e9ponses est devenue tout aussi importante que les classements traditionnels dans les moteurs de recherche. Yext,<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 septembre 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6393 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/introducing-ai-receptionist-your-clients-business-always-available\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/shutterstock_2277109377-scaled-e1773396087895.jpg?fit=800%2C534&amp;quality=89&amp;ssl=1\" class=\"attachment-large size-large wp-image-6397\" alt=\"Le menuisier cloue une planche de bois \u00e0 l&#039;aide d&#039;une cloueuse \u00e9lectrique\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/shutterstock_2277109377-scaled-e1773396087895.jpg?w=2560&amp;quality=89&amp;ssl=1 2560w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/shutterstock_2277109377-scaled-e1773396087895.jpg?resize=300%2C200&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/shutterstock_2277109377-scaled-e1773396087895.jpg?resize=1024%2C684&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/shutterstock_2277109377-scaled-e1773396087895.jpg?resize=768%2C513&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/shutterstock_2277109377-scaled-e1773396087895.jpg?resize=1536%2C1025&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/shutterstock_2277109377-scaled-e1773396087895.jpg?resize=2048%2C1367&amp;quality=89&amp;ssl=1 2048w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/shutterstock_2277109377-scaled-e1773396087895.jpg?resize=18%2C12&amp;quality=89&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/shutterstock_2277109377-scaled-e1773396087895.jpg?w=1600&amp;quality=89&amp;ssl=1 1600w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/shutterstock_2277109377-scaled-e1773396087895.jpg?w=2400&amp;quality=89&amp;ssl=1 2400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/introducing-ai-receptionist-your-clients-business-always-available\/\" >\n\t\t\t\tCompl\u00e9ter la pile : pourquoi la pr\u00e9sence num\u00e9rique de vos clients ne fonctionne que si elle forme un tout coh\u00e9rent\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La plupart des clients ne disposent que d\u2019une partie de leur pr\u00e9sence num\u00e9rique, et non de l\u2019ensemble. La \u00ab full stack \u00bb se compose de quatre \u00e9l\u00e9ments qui remplissent une m\u00eame fonction : site web, r\u00e9f\u00e9rencement d\u2019entreprise, visibilit\u00e9 sur les r\u00e9seaux sociaux et<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t14 septembre 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6992 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/does-yext-help-increase-leads-and-customer-enquiries\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"543\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/customer-enquiries.webp?fit=800%2C543&amp;quality=80&amp;ssl=1\" class=\"attachment-large size-large wp-image-6984\" alt=\"FAQ - Questions fr\u00e9quentes - Guide - Assistance client - Concept\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/customer-enquiries.webp?w=1920&amp;quality=80&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/customer-enquiries.webp?resize=300%2C204&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/customer-enquiries.webp?resize=1024%2C695&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/customer-enquiries.webp?resize=768%2C521&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/customer-enquiries.webp?resize=1536%2C1042&amp;quality=80&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/customer-enquiries.webp?resize=18%2C12&amp;quality=80&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/customer-enquiries.webp?w=1600&amp;quality=80&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/does-yext-help-increase-leads-and-customer-enquiries\/\" >\n\t\t\t\tYext permet-il d'augmenter le nombre de prospects et de demandes de renseignements de la part des clients ?\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Chaque fiche d'annonces inexacte repr\u00e9sente une demande potentielle perdue avant m\u00eame qu'elle ne voie le jour. Si un client ne parvient pas \u00e0 v\u00e9rifier un num\u00e9ro de t\u00e9l\u00e9phone, une adresse ou les horaires d'ouverture, il est bien plus susceptible de se tourner vers un autre \u00e9tablissement.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t9 septembre 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6957 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/what-are-the-benefits-of-using-yext-for-multi-location-businesses\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/multilocation-businesses.webp?fit=800%2C534&amp;quality=80&amp;ssl=1\" class=\"attachment-large size-large wp-image-6987\" alt=\"Main humaine utilisant une tablette\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/multilocation-businesses.webp?w=1920&amp;quality=80&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/multilocation-businesses.webp?resize=300%2C200&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/multilocation-businesses.webp?resize=1024%2C683&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/multilocation-businesses.webp?resize=768%2C512&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/multilocation-businesses.webp?resize=1536%2C1024&amp;quality=80&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/multilocation-businesses.webp?resize=18%2C12&amp;quality=80&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/multilocation-businesses.webp?w=1600&amp;quality=80&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/what-are-the-benefits-of-using-yext-for-multi-location-businesses\/\" >\n\t\t\t\tQuels sont les avantages de l'utilisation de Yext pour les entreprises disposant de plusieurs sites ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La gestion d'informations commerciales pr\u00e9cises devient de plus en plus difficile \u00e0 mesure qu'une organisation se d\u00e9veloppe et s'\u00e9tend sur plusieurs sites. Ce qui pourrait \u00eatre une t\u00e2che mineure pour une entreprise ne disposant que d'un seul site se transforme en une charge op\u00e9rationnelle consid\u00e9rable.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t2 septembre 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6950 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/how-can-yext-improve-website-search-and-customer-experience\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"483\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_1654957381.jpg?fit=800%2C483&amp;quality=89&amp;ssl=1\" class=\"attachment-large size-large wp-image-6955\" alt=\"Comment Yext peut-il am\u00e9liorer la recherche sur les sites web et l&#039;exp\u00e9rience client ?\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_1654957381.jpg?w=1920&amp;quality=89&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_1654957381.jpg?resize=300%2C181&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_1654957381.jpg?resize=1024%2C618&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_1654957381.jpg?resize=768%2C464&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_1654957381.jpg?resize=1536%2C927&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_1654957381.jpg?resize=18%2C12&amp;quality=89&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_1654957381.jpg?w=1600&amp;quality=89&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/how-can-yext-improve-website-search-and-customer-experience\/\" >\n\t\t\t\tComment Yext peut-il am\u00e9liorer la recherche sur les sites web et l'exp\u00e9rience client ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Pour les grandes entreprises, un site web constitue souvent le premier contact significatif entre un client et l'entreprise, et la facilit\u00e9 avec laquelle le client trouve ce dont il a besoin peut d\u00e9terminer si ce contact<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t26 ao\u00fbt 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6944 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/how-does-yext-help-businesses-manage-their-online-reputation\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/shutterstock_1991605010.jpg?fit=800%2C450&amp;quality=89&amp;ssl=1\" class=\"attachment-large size-large wp-image-6949\" alt=\"Comment Yext aide-t-il les entreprises \u00e0 g\u00e9rer leur r\u00e9putation en ligne ?\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/shutterstock_1991605010.jpg?w=1920&amp;quality=89&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/shutterstock_1991605010.jpg?resize=300%2C169&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/shutterstock_1991605010.jpg?resize=1024%2C576&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/shutterstock_1991605010.jpg?resize=768%2C432&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/shutterstock_1991605010.jpg?resize=1536%2C864&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/shutterstock_1991605010.jpg?resize=18%2C10&amp;quality=89&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/shutterstock_1991605010.jpg?w=1600&amp;quality=89&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/how-does-yext-help-businesses-manage-their-online-reputation\/\" >\n\t\t\t\tComment Yext aide-t-il les entreprises \u00e0 g\u00e9rer leur r\u00e9putation en ligne ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Pour les entreprises disposant de plusieurs sites, les avis clients sont dispers\u00e9s sur des dizaines de plateformes, et chacun d'entre eux influence la perception qu'ont les clients de l'entreprise avant m\u00eame qu'ils n'entrent en contact avec elle. La gestion<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t19 ao\u00fbt 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6968 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/small-business-digital-health-three-pillars\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/hero-office-consultation.webp?fit=800%2C532&amp;quality=80&amp;ssl=1\" class=\"attachment-large size-large wp-image-6974\" alt=\"hero-office-consultation\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/hero-office-consultation.webp?w=1920&amp;quality=80&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/hero-office-consultation.webp?resize=300%2C200&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/hero-office-consultation.webp?resize=1024%2C681&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/hero-office-consultation.webp?resize=768%2C511&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/hero-office-consultation.webp?resize=1536%2C1022&amp;quality=80&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/hero-office-consultation.webp?resize=18%2C12&amp;quality=80&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/hero-office-consultation.webp?w=1600&amp;quality=80&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/small-business-digital-health-three-pillars\/\" >\n\t\t\t\tLa nouvelle r\u00e9f\u00e9rence : pourquoi la sant\u00e9 num\u00e9rique des petites entreprises repose d\u00e9sormais sur trois piliers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La pr\u00e9sence num\u00e9rique des petites entreprises repose d\u00e9sormais sur trois piliers : la performance de leur site web, leur optimisation pour la recherche bas\u00e9e sur l'IA et leur pr\u00e9sence locale. Voici pourquoi ces \u00e9l\u00e9ments ne fonctionnent que s'ils sont combin\u00e9s, et ce que cette nouvelle r\u00e9f\u00e9rence signifie pour les partenaires qui assurent la visibilit\u00e9 en ligne des petites entreprises.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18 ao\u00fbt 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6938 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/can-yext-improve-my-google-business-profile-performance\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"441\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/google-business.jpg?fit=800%2C441&amp;quality=89&amp;ssl=1\" class=\"attachment-large size-large wp-image-6943\" alt=\"Yext peut-il am\u00e9liorer les performances de mon profil Google My Business ?\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/google-business.jpg?w=1920&amp;quality=89&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/google-business.jpg?resize=300%2C166&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/google-business.jpg?resize=1024%2C565&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/google-business.jpg?resize=768%2C424&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/google-business.jpg?resize=1536%2C848&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/google-business.jpg?resize=18%2C10&amp;quality=89&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/08\/google-business.jpg?w=1600&amp;quality=89&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/can-yext-improve-my-google-business-profile-performance\/\" >\n\t\t\t\tYext peut-il am\u00e9liorer les performances de mon profil Google My Business ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Pour les entreprises g\u00e9rant plusieurs sites, Google Business Profile constitue souvent le premier point de contact d'un client avec une entreprise en ligne. Il est donc essentiel de s'assurer que ce profil pr\u00e9sente des informations exactes et coh\u00e9rentes.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t12 ao\u00fbt 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6930 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/how-does-yext-improve-local-seo-rankings\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/seo-rankings.jpg?fit=800%2C400&amp;quality=89&amp;ssl=1\" class=\"attachment-large size-large wp-image-6935\" alt=\"Comment Yext am\u00e9liore-t-il le r\u00e9f\u00e9rencement local ?\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/seo-rankings.jpg?w=1920&amp;quality=89&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/seo-rankings.jpg?resize=300%2C150&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/seo-rankings.jpg?resize=1024%2C512&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/seo-rankings.jpg?resize=768%2C384&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/seo-rankings.jpg?resize=1536%2C768&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/seo-rankings.jpg?resize=18%2C9&amp;quality=89&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/seo-rankings.jpg?w=1600&amp;quality=89&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/how-does-yext-improve-local-seo-rankings\/\" >\n\t\t\t\tComment Yext am\u00e9liore-t-il le r\u00e9f\u00e9rencement local ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Pour les entreprises disposant de plusieurs sites, les classements dans les r\u00e9sultats de recherche locale peuvent varier consid\u00e9rablement d'un site \u00e0 l'autre, souvent pour des raisons qui n'ont rien \u00e0 voir avec les produits, les services ou les prix. L'un<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 ao\u00fbt 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6920 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/what-is-yext-and-how-does-it-help-businesses-improve-their-online-presence\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"422\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/online-presence.jpg?fit=800%2C422&amp;quality=89&amp;ssl=1\" class=\"attachment-large size-large wp-image-6923\" alt=\"Qu&#039;est-ce que Yext et comment aide-t-il les entreprises \u00e0 am\u00e9liorer leur pr\u00e9sence en ligne ?\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/online-presence.jpg?w=1920&amp;quality=89&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/online-presence.jpg?resize=300%2C158&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/online-presence.jpg?resize=1024%2C540&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/online-presence.jpg?resize=768%2C405&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/online-presence.jpg?resize=1536%2C810&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/online-presence.jpg?resize=18%2C9&amp;quality=89&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/online-presence.jpg?w=1600&amp;quality=89&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/what-is-yext-and-how-does-it-help-businesses-improve-their-online-presence\/\" >\n\t\t\t\tQu'est-ce que Yext et comment aide-t-il les entreprises \u00e0 am\u00e9liorer leur pr\u00e9sence en ligne ?\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Pour les entreprises disposant de plusieurs sites, une adresse inexacte ou un num\u00e9ro de t\u00e9l\u00e9phone obsol\u00e8te peut se r\u00e9percuter sur des centaines d'annuaires, de cartes et d'applications, sapant insidieusement la confiance des clients et le chiffre d'affaires. Yext \u00e9tait<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t29 juillet 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6900 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/the-death-of-traditional-local-seo\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_2248210265-scaled.jpg?fit=800%2C534&amp;quality=89&amp;ssl=1\" class=\"attachment-large size-large wp-image-6919\" alt=\"La fin du r\u00e9f\u00e9rencement local traditionnel\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_2248210265-scaled.jpg?w=2560&amp;quality=89&amp;ssl=1 2560w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_2248210265-scaled.jpg?resize=300%2C200&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_2248210265-scaled.jpg?resize=1024%2C683&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_2248210265-scaled.jpg?resize=768%2C512&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_2248210265-scaled.jpg?resize=1536%2C1024&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_2248210265-scaled.jpg?resize=2048%2C1365&amp;quality=89&amp;ssl=1 2048w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_2248210265-scaled.jpg?resize=18%2C12&amp;quality=89&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_2248210265-scaled.jpg?w=1600&amp;quality=89&amp;ssl=1 1600w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/shutterstock_2248210265-scaled.jpg?w=2400&amp;quality=89&amp;ssl=1 2400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/the-death-of-traditional-local-seo\/\" >\n\t\t\t\tLa fin du r\u00e9f\u00e9rencement local traditionnel : comment la recherche bas\u00e9e sur l'IA transforme la visibilit\u00e9 des PME\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Pendant des ann\u00e9es, aider les petites et moyennes entreprises (PME) \u00e0 se faire conna\u00eetre en ligne ob\u00e9issait \u00e0 un sch\u00e9ma bien rod\u00e9 : cr\u00e9er un site web, y parsemer quelques mots-cl\u00e9s locaux, puis croiser les doigts pour figurer dans le \u00ab Map Pack \u00bb de Google.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t9 juillet 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"16\" data-next-page=\"https:\/\/spotzerdigital.com\/fr\/wp-json\/wp\/v2\/pages\/4949\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Actualit\u00e9s : les derni\u00e8res nouveaut\u00e9s chez Spotzer Digital. Suivez notre blog pour d\u00e9couvrir les conseils et astuces en mati\u00e8re de marketing num\u00e9rique prodigu\u00e9s par nos experts du secteur et restez inform\u00e9 des derni\u00e8res \u00e9volutions chez Spotzer Digital. \u00c9changeons ! Blog : derniers articles :<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4949","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News &amp; Blog | Spotzer Digital<\/title>\n<meta name=\"description\" content=\"Follow our digital marketing blogs for tips from industry insiders and stay up-to-date with the latest developments at Spotzer Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/fr\/actualites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News &amp; Blog | Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"Follow our digital marketing blogs for tips from industry insiders and stay up-to-date with the latest developments at Spotzer Digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spotzerdigital.com\/fr\/actualites\/\" \/>\n<meta property=\"og:site_name\" content=\"Spotzer Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SpotzerDigital\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T09:47:17+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" 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