{"id":4949,"date":"2024-02-13T15:51:09","date_gmt":"2024-02-13T14:51:09","guid":{"rendered":"https:\/\/spotzerdigital.com\/?page_id=4949"},"modified":"2026-06-19T11:47:17","modified_gmt":"2026-06-19T09:47:17","slug":"actualites","status":"publish","type":"page","link":"https:\/\/spotzerdigital.com\/fr\/news\/","title":{"rendered":"News"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4949\" class=\"elementor elementor-4949\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4c75a e-con-full sp-pointer e-flex e-con e-parent\" data-id=\"4b4c75a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/download-video.akamaized.net\\\/v3-1\\\/playback\\\/5e074798-a6be-4e2e-b850-ac9c088d024f\\\/2238f7a2?__token__=st=1707925925~exp=1707940325~acl=%2Fv3-1%2Fplayback%2F5e074798-a6be-4e2e-b850-ac9c088d024f%2F2238f7a2%2A~hmac=f9120efead0b1ff53a0af8861a8ef54d46f602810b4779c5bf018f843b6b8140&amp;r=dXMtd2VzdDE%3D&quot;}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-d84a202 e-flex e-con-boxed e-con e-child\" data-id=\"d84a202\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30be9d4 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"30be9d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b4f45 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"c5b4f45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49095b7 e-flex e-con-boxed e-con e-child\" data-id=\"49095b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81cb2c1 hero-h1 animated-fast elementor-widget__width-initial elementor-widget-tablet_extra__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"81cb2c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Derni\u00e8res actualit\u00e9s de Spotzer Digital<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380bb3e animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"380bb3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Suivez notre blog pour obtenir des conseils et des astuces sur le marketing num\u00e9rique de la part de nos sp\u00e9cialistes et restez au courant des derniers d\u00e9veloppements chez Spotzer Digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-758dd59 e-flex e-con-boxed e-con e-child\" data-id=\"758dd59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8921e58 elementor-align-left animated-fast elementor-widget__width-auto elementor-widget-mobile__width-inherit primary-btn elementor-mobile-align-justify elementor-invisible elementor-widget elementor-widget-button\" data-id=\"8921e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/spotzerdigital.com\/fr\/nous-contacter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons-en<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8480ef e-flex e-con-boxed e-con e-parent\" data-id=\"d8480ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-730f490 e-flex e-con-boxed e-con e-child\" data-id=\"730f490\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64d7ed9 e-flex e-con-boxed e-con e-child\" data-id=\"64d7ed9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b843a elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"c2b843a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5e6af elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"dd5e6af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e7b6f elementor-widget elementor-widget-heading\" data-id=\"63e7b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Messages r\u00e9cents :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b04e779 e-con-full e-flex e-con e-child\" data-id=\"b04e779\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae5c01 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"6ae5c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6877 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/ai-seo-made-simple-how-to-make-your-multi-site-network-readable-for-chatgpt-and-gemini\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"489\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/AI-SEO-Made-Simple_-How-to-Make-Your-Multi-Site-Network-Readable-for-ChatGPT-and-Gemini.png?fit=800%2C489&amp;quality=80&amp;ssl=1\" class=\"attachment-large size-large wp-image-6896\" alt=\"Le r\u00e9f\u00e9rencement naturel (SEO) gr\u00e2ce \u00e0 l&#039;IA en toute simplicit\u00e9 : comment rendre votre r\u00e9seau multisite lisible par ChatGPT et Gemini\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/AI-SEO-Made-Simple_-How-to-Make-Your-Multi-Site-Network-Readable-for-ChatGPT-and-Gemini.png?w=2512&amp;quality=80&amp;ssl=1 2512w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/AI-SEO-Made-Simple_-How-to-Make-Your-Multi-Site-Network-Readable-for-ChatGPT-and-Gemini.png?resize=300%2C183&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/AI-SEO-Made-Simple_-How-to-Make-Your-Multi-Site-Network-Readable-for-ChatGPT-and-Gemini.png?resize=1024%2C626&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/AI-SEO-Made-Simple_-How-to-Make-Your-Multi-Site-Network-Readable-for-ChatGPT-and-Gemini.png?resize=768%2C470&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/AI-SEO-Made-Simple_-How-to-Make-Your-Multi-Site-Network-Readable-for-ChatGPT-and-Gemini.png?resize=1536%2C939&amp;quality=80&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/AI-SEO-Made-Simple_-How-to-Make-Your-Multi-Site-Network-Readable-for-ChatGPT-and-Gemini.png?resize=2048%2C1252&amp;quality=80&amp;ssl=1 2048w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/AI-SEO-Made-Simple_-How-to-Make-Your-Multi-Site-Network-Readable-for-ChatGPT-and-Gemini.png?resize=18%2C12&amp;quality=80&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/AI-SEO-Made-Simple_-How-to-Make-Your-Multi-Site-Network-Readable-for-ChatGPT-and-Gemini.png?w=1600&amp;quality=80&amp;ssl=1 1600w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/07\/AI-SEO-Made-Simple_-How-to-Make-Your-Multi-Site-Network-Readable-for-ChatGPT-and-Gemini.png?w=2400&amp;quality=80&amp;ssl=1 2400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/ai-seo-made-simple-how-to-make-your-multi-site-network-readable-for-chatgpt-and-gemini\/\" >\n\t\t\t\tLe r\u00e9f\u00e9rencement naturel (SEO) bas\u00e9 sur l'IA en toute simplicit\u00e9 : comment rendre votre r\u00e9seau multisite lisible par ChatGPT et Gemini\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Vous g\u00e9rez des dizaines de sites ? D\u00e9couvrez comment structurer votre r\u00e9seau multisite afin que ChatGPT, Gemini et AI Overviews puissent lire, consid\u00e9rer comme fiable et citer votre contenu.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t2 juillet 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5132 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-launches-agency-essentials\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"416\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2024\/04\/Spotzer-Digital-launches-Agency-Essentials-blog.jpg?fit=800%2C416&amp;quality=89&amp;ssl=1\" class=\"attachment-large size-large wp-image-5131\" alt=\"Spotzer-Digital-lance-le-blog-\u00ab Agency Essentials \u00bb\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2024\/04\/Spotzer-Digital-launches-Agency-Essentials-blog.jpg?w=1920&amp;quality=89&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2024\/04\/Spotzer-Digital-launches-Agency-Essentials-blog.jpg?resize=300%2C156&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2024\/04\/Spotzer-Digital-launches-Agency-Essentials-blog.jpg?resize=1024%2C532&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2024\/04\/Spotzer-Digital-launches-Agency-Essentials-blog.jpg?resize=768%2C399&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2024\/04\/Spotzer-Digital-launches-Agency-Essentials-blog.jpg?resize=1536%2C798&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2024\/04\/Spotzer-Digital-launches-Agency-Essentials-blog.jpg?resize=18%2C9&amp;quality=89&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2024\/04\/Spotzer-Digital-launches-Agency-Essentials-blog.jpg?w=1600&amp;quality=89&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/spotzer-digital-launches-agency-essentials\/\" >\n\t\t\t\tSpotzer Digital lance \u00ab Agency Essentials \u00bb\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Nous sommes heureux d'annoncer le lancement d'Agency Essentials. La ligne de produits Agency Essentials est con\u00e7ue pour aider les agences de marketing local et les propri\u00e9taires d'entreprises \u00e0 passer \u00e0 l'\u00e9tape suivante de leur croissance.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 juin 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6620 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/reviews-and-reputation-in-ai-search-rankings-explained\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Reviews.webp?fit=800%2C534&amp;quality=80&amp;ssl=1\" class=\"attachment-large size-large wp-image-6621\" alt=\"Concept d&#039;enqu\u00eate sur la satisfaction client et la qualit\u00e9 du service\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Reviews.webp?w=1440&amp;quality=80&amp;ssl=1 1440w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Reviews.webp?resize=300%2C200&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Reviews.webp?resize=1024%2C683&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Reviews.webp?resize=768%2C513&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Reviews.webp?resize=18%2C12&amp;quality=80&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/reviews-and-reputation-in-ai-search-rankings-explained\/\" >\n\t\t\t\tTout ce qu'il faut savoir sur les avis et la r\u00e9putation dans les classements des moteurs de recherche bas\u00e9s sur l'IA\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Les avis clients ont toujours influenc\u00e9 les d\u00e9cisions d'achat. \u00c0 l'\u00e8re de la recherche bas\u00e9e sur l'IA, leur influence s'\u00e9tend encore davantage. Les avis constituent d\u00e9sormais un indicateur cl\u00e9 utilis\u00e9 par les plateformes d'IA pour \u00e9valuer<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 juin 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6617 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/how-ai-assistants-choose-which-businesses-to-suggest\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-Assistant.webp?fit=800%2C455&amp;quality=80&amp;ssl=1\" class=\"attachment-large size-large wp-image-6618\" alt=\"Personne utilisant un smartphone pour interagir avec un chatbot dot\u00e9 d&#039;une IA conviviale\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-Assistant.webp?w=1440&amp;quality=80&amp;ssl=1 1440w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-Assistant.webp?resize=300%2C171&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-Assistant.webp?resize=1024%2C582&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-Assistant.webp?resize=768%2C437&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-Assistant.webp?resize=18%2C10&amp;quality=80&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/how-ai-assistants-choose-which-businesses-to-suggest\/\" >\n\t\t\t\tComment les assistants IA choisissent les entreprises \u00e0 recommander\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Lorsqu'un client demande \u00e0 Siri, ChatGPT, Google Assistant ou Alexa de lui recommander une entreprise, la r\u00e9ponse qu'il re\u00e7oit n'est pas le fruit du hasard. Elle est le r\u00e9sultat d'un processus d'\u00e9valuation sophistiqu\u00e9<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10 juin 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6614 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/why-consistent-business-information-boosts-visibility\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Consistent-Business-Information.webp?fit=800%2C566&amp;quality=80&amp;ssl=1\" class=\"attachment-large size-large wp-image-6615\" alt=\"Technologie des chatbots bas\u00e9s sur l&#039;IA\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Consistent-Business-Information.webp?w=1440&amp;quality=80&amp;ssl=1 1440w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Consistent-Business-Information.webp?resize=300%2C212&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Consistent-Business-Information.webp?resize=1024%2C725&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Consistent-Business-Information.webp?resize=768%2C543&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Consistent-Business-Information.webp?resize=18%2C12&amp;quality=80&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/why-consistent-business-information-boosts-visibility\/\" >\n\t\t\t\tPourquoi des informations commerciales coh\u00e9rentes am\u00e9liorent-elles la visibilit\u00e9 ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00c0 une \u00e9poque o\u00f9 les plateformes d'IA font des recommandations instantan\u00e9es et o\u00f9 les moteurs de recherche \u00e9valuent la fiabilit\u00e9 avant le classement, l'exactitude des informations relatives \u00e0 votre entreprise n'est plus une question d'ordre m\u00e9nager. Elle est<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3 juin, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6609 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/how-to-optimise-for-ai-powered-search-results-2026\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-Powered-Search.webp?fit=800%2C534&amp;quality=80&amp;ssl=1\" class=\"attachment-large size-large wp-image-6610\" alt=\"Chatbot dot\u00e9 d&#039;une IA (intelligence artificielle), moteur de recherche,\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-Powered-Search.webp?w=1440&amp;quality=80&amp;ssl=1 1440w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-Powered-Search.webp?resize=300%2C200&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-Powered-Search.webp?resize=1024%2C684&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-Powered-Search.webp?resize=768%2C513&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-Powered-Search.webp?resize=18%2C12&amp;quality=80&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/how-to-optimise-for-ai-powered-search-results-2026\/\" >\n\t\t\t\tComment optimiser les r\u00e9sultats de recherche aliment\u00e9s par l'IA en 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Le paysage de la recherche en 2026 semble fondamentalement diff\u00e9rent de celui dans lequel les dirigeants d'entreprise naviguaient il y a seulement quelques ann\u00e9es. Les plateformes aliment\u00e9es par l'IA sont d\u00e9sormais les principaux gardiens entre votre entreprise et les sites de recherche.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t27 mai, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6606 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/what-is-entity-search-and-why-it-matters-locally\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"415\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Entity-Search.webp?fit=800%2C415&amp;quality=80&amp;ssl=1\" class=\"attachment-large size-large wp-image-6607\" alt=\"R\u00e9f\u00e9rencement naturel (SEO) et marketing sur les moteurs de recherche\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Entity-Search.webp?w=1440&amp;quality=80&amp;ssl=1 1440w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Entity-Search.webp?resize=300%2C156&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Entity-Search.webp?resize=1024%2C531&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Entity-Search.webp?resize=768%2C398&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/Entity-Search.webp?resize=18%2C9&amp;quality=80&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/what-is-entity-search-and-why-it-matters-locally\/\" >\n\t\t\t\tQu'est-ce que la recherche d'entit\u00e9s et pourquoi est-elle importante au niveau local ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Les moteurs de recherche sont devenus plus intelligents. Ils ne se contentent plus de faire correspondre les mots d'une page aux mots d'une requ\u00eate. Ils comprennent le contexte, les relations et la signification. Au centre de cette<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 mai, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6623 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/the-ai-era-of-getting-found-what-resellers-need-to-know-now\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/shutterstock_2443640485-2-1.jpg?fit=800%2C534&amp;quality=89&amp;ssl=1\" class=\"attachment-large size-large wp-image-6626\" alt=\"shutterstock_2443640485 (2) 1\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/shutterstock_2443640485-2-1.jpg?w=1440&amp;quality=89&amp;ssl=1 1440w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/shutterstock_2443640485-2-1.jpg?resize=300%2C200&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/shutterstock_2443640485-2-1.jpg?resize=1024%2C683&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/shutterstock_2443640485-2-1.jpg?resize=768%2C512&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/shutterstock_2443640485-2-1.jpg?resize=18%2C12&amp;quality=89&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/the-ai-era-of-getting-found-what-resellers-need-to-know-now\/\" >\n\t\t\t\tL'\u00e8re de l'IA pour se faire rep\u00e9rer : Ce que les revendeurs doivent savoir maintenant\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Les r\u00e8gles de la visibilit\u00e9 num\u00e9rique sont en train de changer. Pendant des ann\u00e9es, aider les PME \u00e0 se faire conna\u00eetre en ligne signifiait combiner l'optimisation des moteurs de recherche et la publicit\u00e9 payante,<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t15 mai 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6597 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/how-ai-search-changes-the-way-customers-find-you\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-search.jpg?fit=800%2C534&amp;quality=89&amp;ssl=1\" class=\"attachment-large size-large wp-image-6598\" alt=\"Apprentissage automatique, IA (intelligence artificielle), recherche intelligente, recherche de mots-cl\u00e9s.\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-search.jpg?w=1920&amp;quality=89&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-search.jpg?resize=300%2C200&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-search.jpg?resize=1024%2C683&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-search.jpg?resize=768%2C512&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-search.jpg?resize=1536%2C1024&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-search.jpg?resize=18%2C12&amp;quality=89&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/05\/AI-search.jpg?w=1600&amp;quality=89&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/how-ai-search-changes-the-way-customers-find-you\/\" >\n\t\t\t\tComment la recherche par IA change la fa\u00e7on dont les clients vous trouvent\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La fa\u00e7on dont les clients d\u00e9couvrent les entreprises a fondamentalement chang\u00e9. L'intelligence artificielle n'est plus une technologie d'arri\u00e8re-plan qui alimente les moteurs de recherche ; elle est d\u00e9sormais l'interface principale entre votre entreprise et vos clients.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t13 mai 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6481 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/how-does-yext-improve-discoverability-in-ai-overviews-and-conversational-search\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/rising-arrow.jpg?fit=800%2C400&amp;quality=89&amp;ssl=1\" class=\"attachment-large size-large wp-image-6482\" alt=\"Comment Yext am\u00e9liore-t-il la d\u00e9couvrabilit\u00e9 dans les aper\u00e7us d&#039;IA et la recherche conversationnelle ?\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/rising-arrow.jpg?w=1920&amp;quality=89&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/rising-arrow.jpg?resize=300%2C150&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/rising-arrow.jpg?resize=1024%2C512&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/rising-arrow.jpg?resize=768%2C384&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/rising-arrow.jpg?resize=1536%2C768&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/rising-arrow.jpg?resize=18%2C9&amp;quality=89&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/rising-arrow.jpg?w=1600&amp;quality=89&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/how-does-yext-improve-discoverability-in-ai-overviews-and-conversational-search\/\" >\n\t\t\t\tComment Yext am\u00e9liore-t-il la d\u00e9couvrabilit\u00e9 dans les aper\u00e7us d'IA et la recherche conversationnelle ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>L'exp\u00e9rience de la recherche a fondamentalement chang\u00e9. Les aper\u00e7us d'IA r\u00e9pondent d\u00e9sormais aux requ\u00eates directement sur la page des r\u00e9sultats de recherche, et les plateformes conversationnelles r\u00e9pondent aux questions en langage naturel sans renvoyer de liste de liens.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t6 mai 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6478 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/why-does-entity-authority-matter-for-ai-search-visibility\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"441\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/growth.jpg?fit=800%2C441&amp;quality=89&amp;ssl=1\" class=\"attachment-large size-large wp-image-6479\" alt=\"Pourquoi l&#039;autorit\u00e9 de l&#039;entit\u00e9 est-elle importante pour la visibilit\u00e9 de la recherche en IA ?\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/growth.jpg?w=1920&amp;quality=89&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/growth.jpg?resize=300%2C166&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/growth.jpg?resize=1024%2C565&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/growth.jpg?resize=768%2C424&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/growth.jpg?resize=1536%2C848&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/growth.jpg?resize=18%2C10&amp;quality=89&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/growth.jpg?w=1600&amp;quality=89&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/why-does-entity-authority-matter-for-ai-search-visibility\/\" >\n\t\t\t\tPourquoi l'autorit\u00e9 de l'entit\u00e9 est-elle importante pour la visibilit\u00e9 de la recherche en IA ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La recherche aliment\u00e9e par l'IA a d\u00e9pass\u00e9 le stade de la correspondance des mots-cl\u00e9s et du classement des pages. Aujourd'hui, les moteurs de recherche et les plateformes d'IA g\u00e9n\u00e9rative \u00e9valuent les entit\u00e9s, telles que les entreprises, les lieux et les services, qu'ils peuvent identifier en toute confiance<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t29 avril, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6468 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/spotzerdigital.com\/fr\/how-yext-business-solutions-power-enterprise-visibility-in-the-age-of-generative-ai\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/skyscrapers.jpg?fit=800%2C534&amp;quality=89&amp;ssl=1\" class=\"attachment-large size-large wp-image-6469\" alt=\"gratte-ciel\" srcset=\"https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/skyscrapers.jpg?w=1920&amp;quality=89&amp;ssl=1 1920w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/skyscrapers.jpg?resize=300%2C200&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/skyscrapers.jpg?resize=1024%2C683&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/skyscrapers.jpg?resize=768%2C512&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/skyscrapers.jpg?resize=1536%2C1024&amp;quality=89&amp;ssl=1 1536w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/skyscrapers.jpg?resize=18%2C12&amp;quality=89&amp;ssl=1 18w, https:\/\/i0.wp.com\/spotzerdigital.com\/wp-content\/uploads\/2026\/03\/skyscrapers.jpg?w=1600&amp;quality=89&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/spotzerdigital.com\/fr\/how-yext-business-solutions-power-enterprise-visibility-in-the-age-of-generative-ai\/\" >\n\t\t\t\tComment Yext Business Solutions renforce la visibilit\u00e9 de l'entreprise \u00e0 l'\u00e8re de l'IA g\u00e9n\u00e9rative\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>L'intelligence artificielle modifie fondamentalement la mani\u00e8re dont les consommateurs d\u00e9couvrent les entreprises en ligne. Les moteurs de recherche ne se contentent plus d'indexer des pages et de renvoyer des liens class\u00e9s ; ils g\u00e9n\u00e8rent des r\u00e9ponses directes, en synth\u00e9tisant des informations provenant de sources diverses.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t22 avril, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"15\" data-next-page=\"https:\/\/spotzerdigital.com\/fr\/wp-json\/wp\/v2\/pages\/4949\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>News What&#8217;s new in the world of Spotzer Digital Follow our blog for tips and tricks on digital marketing from our industry insiders and stay up-to-date with the latest developments at Spotzer Digital. Let&#8217;s talk Blog Recent post\u200bs:<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4949","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News &amp; Blog | Spotzer Digital<\/title>\n<meta name=\"description\" content=\"Follow our digital marketing blogs for tips from industry insiders and stay up-to-date with the latest developments at Spotzer Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/fr\/actualites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News &amp; 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