{"id":6997,"date":"2026-09-16T14:29:35","date_gmt":"2026-09-16T12:29:35","guid":{"rendered":"https:\/\/spotzerdigital.com\/?p=6997"},"modified":"2026-08-20T14:33:34","modified_gmt":"2026-08-20T12:33:34","slug":"como-es-que-yext-es-compatible-con-la-busqueda-por-voz-y-los-asistentes-digitales","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/es\/how-does-yext-support-voice-search-and-digital-assistants\/","title":{"rendered":"\u00bfC\u00f3mo da soporte Yext a la b\u00fasqueda por voz y a los asistentes digitales?\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6997\" class=\"elementor elementor-6997\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c772f3e e-flex e-con-boxed e-con e-parent\" data-id=\"c772f3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc1b9a elementor-widget elementor-widget-text-editor\" data-id=\"5fc1b9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A medida que cada vez m\u00e1s clientes recurren a dispositivos activados por voz para buscar y ponerse en contacto con empresas, la precisi\u00f3n de los datos en los que se basan esas respuestas ha cobrado tanta importancia como los rankings de b\u00fasqueda tradicionales. Yext, que se ofrece a trav\u00e9s de socios como Spotzer Digital, ayuda a garantizar que las empresas sigan siendo visibles y est\u00e9n correctamente representadas en este canal en expansi\u00f3n.\u00a0<\/span><\/p><h2>\u00bfQu\u00e9 es la b\u00fasqueda por voz?<\/h2><p><span style=\"font-weight: 400;\">La b\u00fasqueda por voz permite a los clientes encontrar informaci\u00f3n pronunciando una consulta en voz alta, en lugar de escribirla en una barra de b\u00fasqueda. Los asistentes digitales interpretan la solicitud y responden con una respuesta directa, a menudo el nombre de una empresa, una direcci\u00f3n, un n\u00famero de tel\u00e9fono o un horario de apertura, en lugar de una lista de enlaces para consultar. Este cambio hace que la precisi\u00f3n de los datos empresariales subyacentes sea m\u00e1s importante que nunca, ya que los clientes suelen escuchar una \u00fanica respuesta en lugar de una serie de opciones que comparar.\u00a0<\/span><\/p><h2>\u00bfC\u00f3mo es compatible Yext con la b\u00fasqueda por voz?<\/h2><p><a href=\"https:\/\/spotzerdigital.com\/es\/wordpress\/soluciones-empresariales-de-yext\/\"><span style=\"font-weight: 400;\">Soluciones de negocio Yext<\/span><\/a><span style=\"font-weight: 400;\"> centraliza la informaci\u00f3n empresarial en un grafo de conocimiento estructurado y la distribuye a trav\u00e9s de las plataformas que impulsan la b\u00fasqueda por voz y los asistentes digitales. Dado que estos datos se mantienen coherentes en todos los canales conectados, los asistentes digitales que los utilizan tienen m\u00e1s probabilidades de ofrecer respuestas precisas y fiables sobre la ubicaci\u00f3n, el horario, los servicios y los datos de contacto de una empresa. En lugar de gestionar los datos por separado para cada plataforma de voz, las organizaciones pueden mantener una \u00fanica fuente controlada que alimente varios canales simult\u00e1neamente.\u00a0<\/span><\/p><h2>\u00bfPor qu\u00e9 los asistentes digitales necesitan datos empresariales precisos?<\/h2><p><span style=\"font-weight: 400;\">Los asistentes digitales dependen por completo de datos estructurados y legibles por m\u00e1quina para responder con seguridad a las consultas de los clientes. Si falta informaci\u00f3n, est\u00e1 desactualizada o es inconsistente entre las distintas fuentes, un asistente puede dar una respuesta incorrecta, omitir por completo a la empresa o recurrir por defecto a un competidor con datos m\u00e1s claros. Dado que las interacciones de voz suelen implicar una \u00fanica respuesta oral, el cliente tiene pocas oportunidades de verificar o comparar la informaci\u00f3n, por lo que la precisi\u00f3n de los datos est\u00e1 directamente relacionada con el hecho de que la empresa aparezca representada o no.\u00a0<\/span><\/p><h2>\u00bfQu\u00e9 dispositivos utilizan la informaci\u00f3n de la b\u00fasqueda por voz?<\/h2><p><span style=\"font-weight: 400;\">La b\u00fasqueda por voz va mucho m\u00e1s all\u00e1 de los smartphones. Los altavoces inteligentes, los sistemas de navegaci\u00f3n para coches y otros dispositivos con funciones de voz recurren a datos estructurados similares para responder a consultas sobre negocios cercanos, horarios de apertura o c\u00f3mo llegar. A medida que estos dispositivos se integran cada vez m\u00e1s en la rutina diaria \u2014desde consultar el horario de una tienda antes de salir de casa hasta pedir indicaciones mientras se conduce\u2014, sigue ampli\u00e1ndose el abanico de puntos de contacto que requieren datos empresariales precisos.\u00a0<\/span><\/p><h2>\u00bfC\u00f3mo pueden prepararse las empresas para la b\u00fasqueda por voz?<\/h2><p><span style=\"font-weight: 400;\">La preparaci\u00f3n para la b\u00fasqueda por voz comienza por garantizar que los datos de la empresa sean precisos, coherentes y est\u00e9n estructurados de tal forma que los asistentes digitales puedan interpretarlos de manera fiable. Para los directores t\u00e9cnicos (CTO), esto supone invertir en una infraestructura de datos centralizada, en lugar de gestionar la informaci\u00f3n plataforma por plataforma. Para los directores financieros (CFO) y los directores generales (CEO), supone una forma de mantener la visibilidad en un canal de descubrimiento cada vez m\u00e1s importante sin necesidad de realizar un gasto adicional significativo en marketing.\u00a0<\/span><\/p><h3>\u00bfQuieres eliminar los obst\u00e1culos que se interponen entre tu negocio y un mayor n\u00famero de consultas?<a href=\"https:\/\/spotzerdigital.com\/es\/ponte-en-contacto-con-nosotros\/\"> Empezar<\/a> con Spotzer Digital e implante las soluciones empresariales de Yext en su organizaci\u00f3n.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>As more customers turn to voice-activated devices to find and contact businesses, the accuracy of the data behind those responses has become just as important as traditional search rankings. Yext, delivered through partners like Spotzer Digital, helps ensure businesses remain discoverable and correctly represented across this growing channel.\u00a0 What Is Voice Search? Voice search allows [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Does Yext Support Voice Search and Digital Assistants?\u00a0 - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/es\/como-es-que-yext-es-compatible-con-la-busqueda-por-voz-y-los-asistentes-digitales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does Yext Support Voice Search and Digital Assistants?\u00a0 - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"As more customers turn to voice-activated devices to find and contact businesses, the accuracy of the data behind those responses has become just as important as traditional search rankings. 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