{"id":3186,"date":"2022-01-19T00:00:00","date_gmt":"2022-01-18T23:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/what-are-the-biggest-challenges-for-smbs-in-2022\/"},"modified":"2022-03-09T14:44:21","modified_gmt":"2022-03-09T13:44:21","slug":"what-are-the-biggest-challenges-for-smbs-in-2022","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/es\/what-are-the-biggest-challenges-for-smbs-in-2022\/","title":{"rendered":"\u00bfCu\u00e1les son los mayores retos para las pymes en 2022?"},"content":{"rendered":"<p>El marketing digital se ha vuelto esencial desde el comienzo de la pandemia de COVID-19. Las consecuencias derivadas de las restricciones impuestas para luchar contra el virus han afectado considerablemente a las PYME. Estas restricciones han tra\u00eddo consigo numerosos retos, en particular la repentina aceleraci\u00f3n del proceso de digitalizaci\u00f3n, que ha empujado a los propietarios de peque\u00f1as y medianas empresas a trasladar su negocio a Internet y adaptar sus servicios al entorno actual.<\/p>\n<h2>El marketing digital como herramienta para mantener la competitividad y aumentar los ingresos<\/h2>\n<p>Es esencial adelantarse a los competidores utilizando todas las herramientas de marketing digital disponibles. Hay varias formas de ayudar a sus clientes a obtener una ventaja competitiva en el saturado mercado actual y mantener sus ingresos en alza.<\/p>\n<ol>\n<li><strong>Mejore la presencia comercial de sus clientes en Internet -<\/strong> Con cada d\u00eda m\u00e1s empresas en l\u00ednea, promocionar su sitio web en directorios web como Google My Business contribuir\u00e1 enormemente a la promoci\u00f3n del negocio de sus clientes. Aseg\u00farate de que su perfil empresarial est\u00e1 actualizado en su sitio web, motores de b\u00fasqueda y plataformas de redes sociales.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Mejorar la experiencia del usuario - <\/strong>Los clientes trasladan sus h\u00e1bitos de compra a Internet. Su cliente puede atraer a m\u00e1s clientes ofreciendo un sitio web f\u00e1cil de usar con un dise\u00f1o atractivo compatible con ordenadores de sobremesa y tel\u00e9fonos. Los widgets funcionales, los plug-ins y los complementos tambi\u00e9n son tendencia en 2022. A\u00f1adir\u00e1n valor a su sitio web y crear\u00e1n una gran experiencia en l\u00ednea para sus clientes.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong>Presente el negocio de sus clientes a nuevos clientes&nbsp; <\/strong>Escribe un blog profesional para compartir los conocimientos de tu cliente con el mundo. Le aconsejamos que lo haga de forma informativa y atractiva y que los publique peri\u00f3dicamente para despertar el inter\u00e9s continuado de los lectores, demostr\u00e1ndoles que su cliente es un experto en su campo y un l\u00edder en su sector.<\/li>\n<\/ol>\n<p>Adoptar este enfoque con sus clientes les ayudar\u00e1 a aumentar su visibilidad en l\u00ednea, la afluencia de nuevos clientes y, en consecuencia, las ventas y los ingresos de su negocio.<\/p>\n<h2>Est\u00e9 atento a las \u00faltimas tendencias en marketing digital<\/h2>\n<p><\/p>\n<p>Mantenerse competitivo no s\u00f3lo consiste en ofrecer un buen servicio, sino tambi\u00e9n en la eficacia de sus esfuerzos de marketing digital. Estas soluciones de marketing digital ayudar\u00e1n a sus clientes a mantenerse en lo m\u00e1s alto este nuevo a\u00f1o y superar a sus competidores.<\/p>\n<ul>\n<li><strong>Comercio electr\u00f3nico:<\/strong> Un reciente informe de Eurocommerce afirma que m\u00e1s del 70% de las empresas no dispon\u00edan de servicios de compra en l\u00ednea antes de la pandemia. El n\u00famero de usuarios en l\u00ednea que compran en plataformas de comercio electr\u00f3nico no deja de aumentar. Pivotar hacia el comercio electr\u00f3nico aportar\u00e1 a sus clientes nuevos clientes y facilitar\u00e1 las compras a los clientes locales con nuevos m\u00e9todos de compra respaldados por plataformas de comercio electr\u00f3nico como click &amp; collect.<\/li>\n<\/ul>\n<ul>\n<li><strong>Redes sociales:<\/strong> El a\u00f1o pasado, unos 4.500 millones de usuarios se conectaron a las redes sociales, y esta cifra sigue aumentando. Mantenerse al d\u00eda de las \u00faltimas tendencias en redes sociales ayudar\u00e1 a su cliente a establecer una marca profesional y de confianza. Responder a los comentarios y consultas de sus clientes y promocionar su negocio en plataformas relevantes como Facebook o YouTube puede ser muy \u00fatil para labrarse una buena reputaci\u00f3n y atraer nuevos clientes.<\/li>\n<\/ul>\n<ul>\n<li><strong>Optimizaci\u00f3n de motores de b\u00fasqueda:<\/strong> Las empresas se esfuerzan por aumentar la presencia de su sitio web en Internet y llegar a un p\u00fablico m\u00e1s amplio. El uso de t\u00e9cnicas de optimizaci\u00f3n para motores de b\u00fasqueda (SEO) ayudar\u00e1 a los sitios web de sus clientes a posicionarse mejor en motores de b\u00fasqueda como Google y a dirigir m\u00e1s tr\u00e1fico relevante a su negocio.<\/li>\n<\/ul>\n<p>Las nuevas herramientas de marketing digital y la experiencia de los l\u00edderes del sector conseguir\u00e1n que el negocio de sus clientes resulte atractivo para nuevos clientes, lo que les permitir\u00e1 aprovechar estas oportunidades donde otras empresas s\u00f3lo ven retos y, en \u00faltima instancia, mejorar sus resultados.<\/p>\n<h2><strong>Entre hoy mismo en el nuevo mundo del marketing digital<\/strong><\/h2>\n<p>El marketing digital ha dejado de ser un \"nice-to-have\". Es una parte esencial de toda estrategia empresarial. Mantente al d\u00eda de las nuevas tendencias y herramientas de marketing y ayuda a tus clientes a adelantarse a sus competidores.<\/p>\n<p>Visite nuestro sitio web para obtener m\u00e1s informaci\u00f3n sobre nuestros servicios de marketing digital y p\u00f3ngase en contacto con nosotros para obtener soluciones de marketing digital personalizadas para usted y sus clientes.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Digital marketing has become essential since the beginning of the COVID-19 pandemic. The consequences derived from the constraints imposed to fight the virus have affected SMBs significantly. These restrictions have brought many challenges, particularly the sudden acceleration of the digitalisation process, pushing small and medium business owners to move their business online and adapt their [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are the biggest challenges for SMBs in 2022? - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/es\/what-are-the-biggest-challenges-for-smbs-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are the biggest challenges for SMBs in 2022? - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"Digital marketing has become essential since the beginning of the COVID-19 pandemic. 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