{"id":3182,"date":"2022-03-02T00:00:00","date_gmt":"2022-03-01T23:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/the-power-of-seo-content-by-spotzer-digital\/"},"modified":"2022-03-16T15:44:21","modified_gmt":"2022-03-16T14:44:21","slug":"the-power-of-seo-content-by-spotzer-digital","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/es\/the-power-of-seo-content-by-spotzer-digital\/","title":{"rendered":"El poder del contenido SEO por Spotzer Digital"},"content":{"rendered":"<p><em>Este art\u00edculo forma parte de un <\/em><a href=\"https:\/\/spotzerdigital.com\/es\/blog\/increase-leads-through-organic-growth-with-spotzer-seo\/\"><em>serie<\/em><\/a><em> donde examinamos m\u00e1s de cerca nuestro producto de Optimizaci\u00f3n para Motores de B\u00fasqueda (SEO) y compartimos la experiencia que tenemos con la entrega de una fuerte presencia en l\u00ednea para las PYME.&nbsp;<\/em><\/p>\n<p>En Spotzer Digital cubrimos todas las necesidades de marketing digital de cualquier PYME. Y eso requiere contenido, mucho contenido. Desde los anuncios en las campa\u00f1as de marketing de pago hasta los formularios de contacto en las p\u00e1ginas web. En el n\u00facleo de todo nuestro contenido hay una alineaci\u00f3n con el negocio en cuesti\u00f3n, a\u00f1adiendo a eso la seguridad de que toda la copia est\u00e1 escrita de acuerdo con las \u00faltimas mejores pr\u00e1cticas prescritas por Google y otros motores de b\u00fasqueda. Pero, \u00bfqu\u00e9 es exactamente ese contenido SEO? \u00bfC\u00f3mo podemos mantener un buen posicionamiento de forma consistente con s\u00f3lo optimizar nuestro contenido?&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es el SEO de contenidos?<\/h2>\n<p>Un sitio web puede estar construido con todo lujo de detalles, con los \u00faltimos gadgets y con una experiencia de usuario inigualable, pero puede tener una mala clasificaci\u00f3n si el contenido no est\u00e1 a la altura. As\u00ed que podemos decir con seguridad que el contenido es el motor de la estrategia SEO, aportando el verdadero valor de las p\u00e1ginas de un sitio web.<\/p>\n<p>Dentro del contenido, podemos separar tres componentes clave que conforman un SEO de contenido s\u00f3lido.&nbsp;<\/p>\n<ul>\n<li>Definici\u00f3n de palabras clave<\/li>\n<li>Estructura del sitio<\/li>\n<li>Copia&nbsp;<\/li>\n<\/ul>\n<p>Nuestros procesos se estructuran en torno a estos componentes para ofrecer una estrategia hol\u00edstica que brinde a las PYME la oportunidad de establecer una s\u00f3lida presencia en l\u00ednea con unos costes m\u00ednimos.<\/p>\n<h3>Definici\u00f3n de palabras clave<\/h3>\n<p>Como ya comentamos en el <a href=\"https:\/\/spotzerdigital.com\/es\/blog\/build-your-community-with-spotzer-digital-local-seo\/\">art\u00edculo<\/a>En este sentido, nos centramos en descubrir palabras clave que combinen la esencia de la PYME en cuesti\u00f3n con el enfoque local para localizar la zona de operaciones.<\/p>\n<p>Adem\u00e1s, buscamos las consultas m\u00e1s populares en torno a estas palabras clave, centr\u00e1ndonos en las m\u00e1s eficaces en t\u00e9rminos de tr\u00e1fico y dificultad de clasificaci\u00f3n. A continuaci\u00f3n, tenemos que colocar estas palabras clave de forma org\u00e1nica en nuestro contenido. Es decir, sin spam de palabras clave en el contenido, utilizando versiones de cola larga de las palabras clave y escribiendo todo el texto en torno a las palabras clave elegidas.&nbsp;<\/p>\n<h3>Estructura del sitio<\/h3>\n<p>Cuando Google echa un vistazo a un sitio web, empieza por comprender su estructura. Dar importancia a las p\u00e1ginas que est\u00e1n m\u00e1s arriba en la jerarqu\u00eda les da una idea de lo que trata todo el sitio web.&nbsp;<\/p>\n<p>Cada PYME es \u00fanica y tratamos la estructura de su sitio web de la misma manera. La p\u00e1gina de inicio siempre ofrece una visi\u00f3n general de todos los servicios y productos, y las p\u00e1ginas inferiores profundizan en su USP y en el poder de la empresa. En las p\u00e1ginas siguientes, colocamos blogs y p\u00e1ginas de productos m\u00e1s peque\u00f1as, para rellenar los huecos de contenido que consideremos oportunos. Todas estas p\u00e1ginas est\u00e1n enlazadas para ofrecer a Google una visi\u00f3n general adecuada del sitio web y al cliente final una mejor experiencia de usuario.<\/p>\n<h3>C\u00f3mo redactar contenidos para SEO<\/h3>\n<p>En Spotzer Digital nos enorgullecemos de contar \u00fanicamente con redactores y correctores nativos. Un sitio web australiano podr\u00eda ser atendido por un redactor brit\u00e1nico, pero nunca podr\u00edan proporcionar el matiz del dialecto australiano. Esta diligencia tambi\u00e9n nos ayuda con nuestro contenido SEO, ya que todos los textos se escriben cuidadosamente teniendo en cuenta las necesidades espec\u00edficas de la empresa.&nbsp;<\/p>\n<p>Todos nuestros redactores y correctores est\u00e1n formados en las mejores pr\u00e1cticas de SEO de contenidos, escribiendo siempre textos \u00fanicos que parten de una idea original y una combinaci\u00f3n original de palabras clave. Dirigi\u00e9ndose a la audiencia correcta y, lo que es m\u00e1s importante, escribiendo textos agradables de leer.<\/p>\n<p>Cuando llega el momento de entregar el sitio web a la PYME, le preguntamos si desea aplicar alg\u00fan cambio. Como es l\u00f3gico, el contenido siempre se agradece y los cambios que se solicitan son estrictamente cosm\u00e9ticos, lo que nos hace confiar en la calidad de los contenidos que entregamos una y otra vez.<\/p>\n<h2>Spotzer Digital<\/h2>\n<p>Con cuatro oficinas en todo el mundo, incluida la sede central en \u00c1msterdam, Spotzer Digital presta servicio a decenas de miles de peque\u00f1as y medianas empresas mediante la creaci\u00f3n y gesti\u00f3n de sus sitios web, el lanzamiento de sus campa\u00f1as de b\u00fasqueda de pago y SEO, la gesti\u00f3n de soluciones de anuncios, comercio electr\u00f3nico y mercado local. Spotzer Digital tambi\u00e9n asesora y crea soluciones SaaS que ayudan a sus socios a comercializar las mejores soluciones digitales y sitios web.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>This article is part of a series where we take a closer look at our Search Engine Optimization (SEO) product and share the experience we have with delivering a strong online presence for SMB\u2019s.&nbsp; At Spotzer Digital we fulfill the complete digital marketing needs for any SMB. And that requires content, a lot of content. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The power of SEO content by Spotzer Digital - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/es\/the-power-of-seo-content-by-spotzer-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of SEO content by Spotzer Digital - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"This article is part of a series where we take a closer look at our Search Engine Optimization (SEO) product and share the experience we have with delivering a strong online presence for SMB\u2019s.&nbsp; At Spotzer Digital we fulfill the complete digital marketing needs for any SMB. 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