{"id":3180,"date":"2021-02-23T00:00:00","date_gmt":"2021-02-22T23:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/spotzers-proprietary-cloud-based-qa-tool-drastically-reduces-turnaround-time-and-errors\/"},"modified":"2022-03-09T14:45:40","modified_gmt":"2022-03-09T13:45:40","slug":"la-herramienta-de-control-de-calidad-basada-en-la-nube-y-de-desarrollo-propio-de-spotzers-reduce-drasticamente-los-plazos-de-entrega-y-los-errores","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/es\/spotzers-proprietary-cloud-based-qa-tool-drastically-reduces-turnaround-time-and-errors\/","title":{"rendered":"La herramienta de control de calidad basada en la nube de Spotzer reduce dr\u00e1sticamente el tiempo de respuesta y los errores."},"content":{"rendered":"<p>Spotzer lleva al mercado miles de sitios web, productos de comercio electr\u00f3nico, soluciones de marketing org\u00e1nico y de pago, as\u00ed como m\u00faltiples ofertas de contenido como blogs y v\u00eddeos cada mes. Spotzer ofrece Marketing Online como Servicio (OMaaS) a algunas de las Telcos m\u00e1s grandes del mundo, empresas de Hosting, Directorios y Agencias que sirven a una base de clientes de PYMES.<\/p>\n<p><\/p>\n<p>Naturalmente, al tratar con algunas de las empresas m\u00e1s grandes y respetadas del mundo, es esencial dedicar una cantidad significativa de tiempo y esfuerzo a garantizar que lo que hacemos supera los niveles m\u00e1s estrictos de garant\u00eda de calidad. Y como nos tomamos tan en serio la garant\u00eda de calidad, muchos de nuestros socios punt\u00faan regularmente y disfrutan de un <strong>70+<\/strong> Net Promoter Score (NPS) para su sitio web y soluciones digitales.<\/p>\n<p><\/p>\n<p>Pero, \u00bfc\u00f3mo garantiza Spotzer que la calidad de los miles de sitios web y campa\u00f1as digitales que ponemos en marcha y gestionamos cada mes se mantiene al nivel m\u00e1s alto posible?<\/p>\n<p><\/p>\n<p>Para ayudarnos y permitirnos ser m\u00e1s eficaces y exhaustivos con nuestro control de calidad, el Director General de Spotzer, <a href=\"https:\/\/www.spotzer.com\/our-team\">Pete Urmson<\/a> encarg\u00f3 a los equipos t\u00e9cnico y de productos la creaci\u00f3n de una herramienta de control de calidad automatizada que pudiera integrarse en nuestros flujos de trabajo. El objetivo de Spot On era reducir los errores y mejorar los plazos de entrega de todos los sitios web en al menos 50%, y el objetivo se super\u00f3. La soluci\u00f3n se llama <strong>\u00a1En el clavo!<\/strong><\/p>\n<p><\/p>\n<p>La herramienta pasa por una lista de comprobaci\u00f3n de los siguientes puntos, y de otros m\u00e1s que no se mencionan a continuaci\u00f3n, para garantizar que el sitio est\u00e1 listo para SEO, accesibilidad y dise\u00f1o antes de su puesta en marcha;<\/p>\n<p><\/p>\n<p><strong>1. Velocidad;<\/strong> \u00bfLa velocidad de carga del sitio web supera el <a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\">faro<\/a> y pruebas de velocidad GTMetrix<\/p>\n<p><strong>2. Contenido<\/strong><\/p>\n<ul>\n<li>Contenido duplicado; todo el contenido es exclusivo del sitio.<\/li>\n<li>Ortograf\u00eda y gram\u00e1tica; No se han encontrado errores<\/li>\n<li>N\u00famero m\u00ednimo de palabras por p\u00e1gina<\/li>\n<li>Proporci\u00f3n de palabras clave; \u00bfse utilizan las palabras clave m\u00e1s importantes el n\u00famero \u00f3ptimo de veces en el texto?<\/li>\n<\/ul>\n<p><strong>3. Seguridad;<\/strong> Antes de que un sitio se ponga en marcha, \u00bftiene un certificado SSL activado?<\/p>\n<p><strong>4. GDPR;<\/strong><\/p>\n<ul>\n<li>En el caso de los sitios web europeos, \u00bfse encuentran y rellenan correctamente las p\u00e1ginas sobre Protecci\u00f3n de datos y Aviso legal?&nbsp;<\/li>\n<\/ul>\n<p><strong>5. Im\u00e1genes;\t<\/strong><\/p>\n<ul>\n<li>Optimizaci\u00f3n de im\u00e1genes para una carga m\u00e1s r\u00e1pida sin p\u00e9rdida de calidad<\/li>\n<li>Incluya textos Alt fuertes y descriptivos<\/li>\n<\/ul>\n<p><strong>6. Accesibilidad<\/strong><\/p>\n<ul>\n<li>\u00bfEl sitio web cumple las normas WCAG?<\/li>\n<\/ul>\n<p><strong>7. Favicons<\/strong><\/p>\n<p><strong>8. Para SEO<\/strong><\/p>\n<ul>\n<li>Backlinks; No existe un perfil de backlinks t\u00f3xico asociado al dominio.<\/li>\n<li>Los enlaces internos funcionan como deber\u00edan<\/li>\n<li>No hay errores de p\u00e1gina<\/li>\n<li>Redireccionamientos<\/li>\n<li>Estructura de URL rica en palabras clave<\/li>\n<li>Las meta descripciones, los t\u00edtulos de las p\u00e1ginas y los encabezados est\u00e1n optimizados.<\/li>\n<li>Uso coherente del protocolo NAP<\/li>\n<\/ul>\n<p><\/p>\n<p>Algunas de las comprobaciones incluyen, entre otras, asegurarse de que el sitio es compatible con los navegadores m\u00e1s utilizados, est\u00e1 dise\u00f1ado para ser compatible con la mayor\u00eda de los navegadores. <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing#:~:text=Mobile%2Dfirst%20indexing%20means%20Google,page%20to%20a%20user's%20query.\">M\u00f3vil primero<\/a> a la vez que supera las estrictas normas internas de dise\u00f1o y conversi\u00f3n de Spotzer.&nbsp;<\/p>\n<p><\/p>\n<p>Antes de que Spotzer desarrollara su propia herramienta interna de control de calidad, estas comprobaciones se realizaban utilizando una pl\u00e9tora de herramientas y software externos diferentes y engorrosos. Ahora que Spotzer cuenta con su propia herramienta que se integra en nuestros flujos de trabajo en Salesforce, realizamos todas estas comprobaciones y muchas m\u00e1s con s\u00f3lo pulsar un bot\u00f3n. Cualquier sitio o campa\u00f1a que no supere una comprobaci\u00f3n se marca. Se resalta el punto de fallo y se asigna autom\u00e1ticamente una tarea de revisi\u00f3n al departamento responsable de la tarea original. Una vez completada la tarea de revisi\u00f3n, Spot On se ejecuta de nuevo. S\u00f3lo se activan los sitios que superan la comprobaci\u00f3n de Spot On.<\/p>\n<p>\u200d<\/p>\n<p>&nbsp;Por David Elliott <strong>Jefe de Producto<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Spotzer takes to market thousands of Websites, Ecommerce products, paid and organic marketing solutions as well as multiple content type offerings such as Blogs and Videos every month. Spotzer offers Online Marketing as a Service (OMaaS) to some of the worlds largest Telcos, Hosting companies, Directories and Agencies who serve a client base of SMBs. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotzer\u2019s proprietary cloud-based QA tool drastically reduces turnaround time and errors - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/es\/la-herramienta-de-control-de-calidad-basada-en-la-nube-y-de-desarrollo-propio-de-spotzers-reduce-drasticamente-los-plazos-de-entrega-y-los-errores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotzer\u2019s proprietary cloud-based QA tool drastically reduces turnaround time and errors - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"Spotzer takes to market thousands of Websites, Ecommerce products, paid and organic marketing solutions as well as multiple content type offerings such as Blogs and Videos every month. 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