{"id":3168,"date":"2021-04-22T00:00:00","date_gmt":"2021-04-21T22:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/spotzer-launches-spotzersearch\/"},"modified":"2022-03-09T14:45:07","modified_gmt":"2022-03-09T13:45:07","slug":"spotzer-launches-spotzersearch","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/es\/spotzer-launches-spotzersearch\/","title":{"rendered":"Spotzer lanza SpotzerSearch"},"content":{"rendered":"<p>No se puede negar que el mundo, y especialmente el mundo digital, ha cambiado enormemente en los \u00faltimos 12 meses. Tomemos como ejemplo el comercio electr\u00f3nico: en 2020, el comercio electr\u00f3nico como canal de ventas aument\u00f3 casi un <a href=\"https:\/\/unctad.org\/news\/how-covid-19-triggered-digital-and-e-commerce-turning-point\" target=\"_blank\" rel=\"noopener\">20% interanual<\/a>lo que le convierte en responsable de 17% de todas las ventas minoristas realizadas en el mundo. Las aplicaciones de reparto de comida, como Deliveroo y UberEats, duplicaron su uso en 2020 gracias a que m\u00e1s restaurantes adoptaron las opciones de comida para llevar y de reparto. Internet desempe\u00f1\u00f3 un papel muy importante para que muchas empresas pudieran sobrevivir a la pandemia.&nbsp;<\/p>\n<p><\/p>\n<p>A principios de 2020, muchas empresas que no ten\u00edan previsto llevar su negocio a Internet o invertir en su presencia online se vieron obligadas a reconsiderar sus planes. El resultado fue un mayor n\u00famero de empresas luchando por el mismo espacio privilegiado en los motores de b\u00fasqueda. Muchas empresas que antes ocupaban buenas posiciones en Google perdieron sus posiciones frente a otras que invirtieron y redoblaron sus esfuerzos en actividades de marketing digital como <a href=\"https:\/\/www.spotzer.com\/seo\">Optimizaci\u00f3n de motores de b\u00fasqueda<\/a> (SEO) y <a href=\"https:\/\/spotzer.com\/blog\/spotzer-launches-sales-as-a-service-to-all-our-partners\">Publicidad en buscadores<\/a> (SEA).<\/p>\n<p><\/p>\n<p>La SEO y la SEA no son actividades de marketing fijas. A medida que Google cambia su algoritmo, o a medida que m\u00e1s empresas compiten por determinadas palabras clave a trav\u00e9s de la publicidad online de pago, el enfoque de marketing que adopta una empresa tambi\u00e9n debe cambiar. Las empresas que no realicen el cambio correcto e inteligente ver\u00e1n c\u00f3mo se malgasta mucho tiempo, esfuerzo y dinero, lo que se traducir\u00e1 en un impacto nulo en la presencia online de la empresa y, por consiguiente, en un retorno de la inversi\u00f3n nulo y un impacto negativo en el balance general de la empresa.<\/p>\n<p><\/p>\n<p><strong>Spotzer actualiza sus niveles SEO y SEA<\/strong><\/p>\n<p><\/p>\n<p>Esto ha llevado a Spotzer a actualizar y ampliar sus soluciones SEO y SEA.<\/p>\n<p><\/p>\n<p>Para SEO, Spotzer ha ampliado su oferta para incluir m\u00e1s transparencia y precisi\u00f3n en los informes. Spotzer ha a\u00f1adido el an\u00e1lisis de la competencia y el seguimiento de palabras clave de la competencia como est\u00e1ndar en todas las soluciones SEO. Esto permite a los clientes ver c\u00f3mo su sitio web est\u00e1 funcionando en comparaci\u00f3n con su competencia m\u00e1s cercana. El equipo de SEO de Spotzer tambi\u00e9n est\u00e1 m\u00e1s capacitado por este cambio, ya que les da una mejor visi\u00f3n, lo que permite a los especialistas en SEO optimizar el sitio de su cliente por encima y m\u00e1s all\u00e1 de la competencia.<\/p>\n<p><\/p>\n<p>Spotzer tambi\u00e9n ha a\u00f1adido una herramienta de clasificaci\u00f3n de palabras clave extremadamente precisa y un panel de rendimiento SEO. Esto permite a Spotzer informar con confianza sobre c\u00f3mo las palabras clave de un cliente se est\u00e1n clasificando en tiempo real, en Google y otros motores de b\u00fasqueda importantes. Esta adici\u00f3n dar\u00e1 a los clientes m\u00e1s transparencia y confianza sobre lo que est\u00e1n pagando y el trabajo que Spotzer hace para asegurarse de que superan a su competencia.<\/p>\n<p><\/p>\n<p>En Spotzer, somos conscientes de los retos a los que se enfrentan muchas empresas, y quiz\u00e1 ahora no sea el mejor momento para que algunas <em>\"Especular para acumular\"<\/em> con publicidad de pago.<em> <\/em>Con esto en mente, Spotzer ha desarrollado un nuevo conjunto de niveles de SEA que se centran m\u00e1s en la optimizaci\u00f3n de una campa\u00f1a de b\u00fasqueda o display de pago en Social, Bing o Display, y no en el enfoque tradicional Omni-Channel de utilizar los canales m\u00e1s populares de B\u00fasqueda y Social. La oferta Omni-Channel es, por supuesto, una soluci\u00f3n que Spotzer seguir\u00e1 ofreciendo a las empresas que sigan interesadas.<\/p>","protected":false},"excerpt":{"rendered":"<p>There is no denying that the world, and especially the world of digital has shifted tremendously in the past 12 months. Take E-Commerce for example; in 2020 E-commerce as a sales channel increased by almost 20% year on year, which makes it now responsible for 17% of all retail sales made globally. Food delivery Apps [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotzer Launches SpotzerSearch - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/es\/spotzer-launches-spotzersearch\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotzer Launches SpotzerSearch - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"There is no denying that the world, and especially the world of digital has shifted tremendously in the past 12 months. Take E-Commerce for example; in 2020 E-commerce as a sales channel increased by almost 20% year on year, which makes it now responsible for 17% of all retail sales made globally. 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