{"id":3138,"date":"2020-10-28T00:00:00","date_gmt":"2020-10-27T23:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/small-business-demand-for-an-e-commerce-website-increased-by-180-throughout-the-pandemic\/"},"modified":"2022-03-09T14:46:56","modified_gmt":"2022-03-09T13:46:56","slug":"la-demanda-de-paginas-web-de-comercio-electronico-por-parte-de-las-pequenas-empresas-aumento-en-180-durante-la-pandemia","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/es\/small-business-demand-for-an-e-commerce-website-increased-by-180-throughout-the-pandemic\/","title":{"rendered":"La demanda de un sitio web de comercio electr\u00f3nico por parte de las peque\u00f1as empresas aument\u00f3 un 180% durante la pandemia"},"content":{"rendered":"<p>En Spotzer hemos visto c\u00f3mo un gran n\u00famero de PYMES han pivotado su modelo de negocio m\u00e1s hacia Internet, adoptando el comercio electr\u00f3nico en cifras r\u00e9cord.&nbsp;<\/p>\n<p>Hasta finales de octubre de 2020, Spotzer hab\u00eda construido 133% m\u00e1s sitios web de comercio electr\u00f3nico que en todo 2019. Entre marzo y agosto, las solicitudes de sitios web de comercio electr\u00f3nico aumentaron en 180%. Entre los meses de marzo y agosto, muchos pa\u00edses en todo el mundo impusieron cierres patronales o regulaciones estrictas a las empresas que se consideraron \"no esenciales\", lo que llev\u00f3 a estas empresas a cerrar sus puertas.<\/p>\n<p>Las PYME buscaron nuevas formas de seguir funcionando. Por ejemplo, vimos c\u00f3mo los restaurantes tradicionales pasaban a ofrecer comida para llevar y servicio de entrega a domicilio, y c\u00f3mo los comercios minoristas y de servicios tradicionales se pasaban al comercio electr\u00f3nico.<\/p>\n<p>Este crecimiento del comercio electr\u00f3nico no es una anomal\u00eda para Spotzer. Seg\u00fan un estudio de IBM, el gasto en comercio al por menor instore <a href=\"https:\/\/newsroom.ibm.com\/2020-05-01-IBM-Study-COVID-19-Is-Significantly-Altering-U-S-Consumer-Behavior-and-Plans-Post-Crisis\">25%<\/a> en el primer trimestre de 2020. A finales del segundo trimestre, el gasto hab\u00eda descendido 75%. En la actualidad, el gasto a trav\u00e9s del comercio electr\u00f3nico es <a href=\"https:\/\/www.roirevolution.com\/blog\/2020\/10\/coronavirus-and-ecommerce\/\">5 a\u00f1os<\/a> por delante de lo que se preve\u00eda antes del COVID.&nbsp;<\/p>\n<p>Una investigaci\u00f3n publicada por Sage a finales de octubre de este a\u00f1o en el Reino Unido revel\u00f3 que <a href=\"https:\/\/londonlovesbusiness.com\/145bn-productivity-boost-for-economy-if-sme-digital-investment-can-be-unlocked\/\">73%<\/a> de las empresas han recurrido a la tecnolog\u00eda durante la pandemia en un esfuerzo por mantener su negocio en funcionamiento. S\u00f3lo 17% ten\u00edan previsto invertir en estas \u00e1reas antes de la pandemia. De las empresas que han invertido en medios digitales, casi 75% creen que nuevas inversiones en medios digitales y en l\u00ednea redundar\u00e1n en un rendimiento a\u00fan mejor de sus negocios en el futuro. La confianza y el sentimiento en el comercio electr\u00f3nico por parte de las PYME est\u00e1n claramente en su punto m\u00e1s alto.&nbsp;<\/p>\n<p>A\u00fan faltan 2 meses para que acabe 2020. Por desgracia, Europa se prepara para lo que parecen m\u00e1s cierres y medidas duras para frenar a\u00fan m\u00e1s la propagaci\u00f3n del COVID. En el continente se est\u00e1n batiendo r\u00e9cords de casos de COVID casi a diario. Es justo decir que cuanto m\u00e1s tiempo permanezca el COVID, m\u00e1s dif\u00edcil ser\u00e1 para las empresas sobrevivir.&nbsp;<\/p>\n<p>El reto para las peque\u00f1as empresas es que, por lo general, no saben muy bien c\u00f3mo operar en Internet. Por lo tanto, es importante que cuenten con socios de confianza a los que puedan acudir para que les ayuden a crear un sitio web intuitivo que ofrezca una buena experiencia de usuario y un buen dise\u00f1o. Un sitio web que fomente una presencia s\u00f3lida en Internet para que se pueda encontrar el sitio web y la empresa. Idealmente, una campa\u00f1a continua de SEO y\/o SEM para garantizar que el sitio web est\u00e9 bien posicionado en los motores de b\u00fasqueda. Y ahora, m\u00e1s importante que nunca, una tienda de comercio electr\u00f3nico que funcione para las empresas que pueden vender productos f\u00edsicos o digitales, de modo que sus clientes puedan seguir compr\u00e1ndoles y apoy\u00e1ndoles incluso si las puertas f\u00edsicas de la empresa se ven obligadas a cerrar.<\/p>\n<p>Por suerte para muchas empresas, varios pa\u00edses les est\u00e1n proporcionando subvenciones y acceso a fondos para ayudarles a mantenerse a flote. En algunos casos, los gobiernos est\u00e1n ayudando directamente a las empresas a adoptar un modelo en l\u00ednea. Irlanda, por ejemplo, ha publicado recientemente la <a href=\"https:\/\/www.localenterprise.ie\/Longford\/Financial-Supports\/Trading-Online-Voucher-Scheme\/\">Plan de vales \"Comercio en l\u00ednea\"\".<\/a> que permite a una empresa reclamar hasta 90% del coste de tener un sitio web de comercio electr\u00f3nico dise\u00f1ado profesionalmente. Australia, la <a href=\"https:\/\/entrepreneurhandbook.co.uk\/grants-loans\/\">REINO UNIDO<\/a>y muchos otros <a href=\"https:\/\/business.gov.nl\/corona\/international-trade\/the-corona-crisis-and-international-business\/\">Pa\u00edses europeos<\/a> han ofrecido exenciones fiscales, subvenciones y planes para ayudar a las empresas a pivotar su modelo durante esta pandemia. Estas iniciativas contribuyen a eliminar la barrera de los costes que, de otro modo, podr\u00eda haber impedido a estas empresas adoptar canales en l\u00ednea que les ayuden a seguir operativas.<\/p>\n<p>Con la ayuda de Spotzer, podemos ayudarle a identificar estas oportunidades para usted y para sus clientes. Ninguna peque\u00f1a empresa deber\u00eda quedarse sin saber qu\u00e9 opciones tiene para navegar por COVID a trav\u00e9s de los canales online y la tecnolog\u00eda.<\/p>\n<p><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Within Spotzer we have seen a large number of SMBs pivot their business model more online by embracing E-commerce in record numbers.&nbsp; Up until the end of October 2020, Spotzer had built 133% more E-commerce websites than all of 2019. Between March &amp; August E-commerce website requests increased by 180%. Between the months of March [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small business demand for an E-commerce website increased by 180% throughout the pandemic - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/es\/la-demanda-de-paginas-web-de-comercio-electronico-por-parte-de-las-pequenas-empresas-aumento-en-180-durante-la-pandemia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small business demand for an E-commerce website increased by 180% throughout the pandemic - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"Within Spotzer we have seen a large number of SMBs pivot their business model more online by embracing E-commerce in record numbers.&nbsp; Up until the end of October 2020, Spotzer had built 133% more E-commerce websites than all of 2019. 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