{"id":3120,"date":"2022-02-17T00:00:00","date_gmt":"2022-02-16T23:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/build-your-community-with-spotzer-digital-local-seo\/"},"modified":"2022-03-16T15:45:12","modified_gmt":"2022-03-16T14:45:12","slug":"build-your-community-with-spotzer-digital-local-seo","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/es\/build-your-community-with-spotzer-digital-local-seo\/","title":{"rendered":"Construye tu comunidad con Spotzer Digital Local SEO"},"content":{"rendered":"<p><em>Este art\u00edculo forma parte de un <\/em><a href=\"https:\/\/spotzerdigital.com\/es\/blog\/increase-leads-through-organic-growth-with-spotzer-seo\/\"><em>serie<\/em><\/a><em> donde examinamos m\u00e1s de cerca nuestro producto de Optimizaci\u00f3n para Motores de B\u00fasqueda (SEO) y compartimos la experiencia que tenemos con la entrega de una fuerte presencia en l\u00ednea para las PYME.&nbsp;<\/em><\/p>\n<p>Atraer a m\u00e1s gente a un sitio web, personas procedentes de todo el mundo, suele parecer una idea estupenda. Usted quiere una mayor audiencia para todos sus productos y servicios, sin importar de d\u00f3nde vengan. Desgraciadamente, este casi nunca es el caso de las PYMES, que se ven m\u00e1s beneficiadas con el SEO localizado dirigido, o SEO Local.<\/p>\n<h2><strong>\u00bfQu\u00e9 es el SEO local?<br \/><\/strong><\/h2>\n<p>Normalmente, el SEO se centra en conseguir que el n\u00facleo de su negocio sea visible a trav\u00e9s de los resultados de los motores de b\u00fasqueda. En el caso de un fontanero, esto est\u00e1 representado por palabras clave como:&nbsp;<\/p>\n<ul>\n<li>Fontaner\u00eda<\/li>\n<li>Desag\u00fce obstruido<\/li>\n<li>Fontaner\u00eda comercial<\/li>\n<li>Fontanero de tuber\u00edas rotas<\/li>\n<\/ul>\n<p>Aunque puede haber un mapa que muestre algunas opciones locales, la inmensa mayor\u00eda de los resultados de este tipo de consultas ser\u00e1n anuncios, grandes empresas, sitios web con autoridad como wikipedia o amazon y sitios web agregadores.&nbsp;<\/p>\n<p>Esto se debe a la forma en que se gestionan las consultas, en las que rara vez se tiene en cuenta la ubicaci\u00f3n geogr\u00e1fica. El SEO local incorpora la esencia del negocio de nuestros clientes en combinaci\u00f3n con la ubicaci\u00f3n espec\u00edfica en la que operan. En lugar de las palabras clave gen\u00e9ricas enumeradas anteriormente, incorporamos la ubicaci\u00f3n a la palabra clave. Por ejemplo, un fontanero de Fulham, un suburbio de Londres, tendr\u00eda este aspecto:<\/p>\n<ul>\n<li>Fontaner\u00eda Fulham<\/li>\n<li>Drenaje bloqueado Fulham<\/li>\n<li>Fontaner\u00eda comercial Fulham<\/li>\n<li>Fontanero Fulham<\/li>\n<\/ul>\n<h2><strong>El poder del SEO local<br \/><\/strong><\/h2>\n<p>La mayor\u00eda de nuestros clientes son empresarios ambiciosos que sue\u00f1an a lo grande y ven su sitio web como una plataforma para lanzar su negocio en mercados nuevos y sin explotar. Mercados en los que no tienen experiencia previa. Un ebanista de Roma quiere darse a conocer en toda Italia, vendiendo a clientes de Mil\u00e1n a N\u00e1poles.&nbsp;<\/p>\n<p>Pero el coste y el esfuerzo de una empresa tan ambiciosa alcanzan r\u00e1pidamente cotas fuera del alcance de un ebanista medio. Las palabras clave gen\u00e9ricas o dirigidas a pa\u00edses enteros o grandes ciudades est\u00e1n densamente pobladas de los resultados mencionados.&nbsp;<\/p>\n<p>El SEO local proporciona a los motores de b\u00fasqueda un objetivo m\u00e1s espec\u00edfico. En lugar de competir con grandes empresas de una zona m\u00e1s amplia, nuestros clientes destacan en su comunidad, atrayendo a clientes locales que tienen m\u00e1s probabilidades de generar ingresos.<\/p>\n<h2><strong>Spotzer Digital Local SEO enfoque - construir su comunidad<br \/><\/strong><\/h2>\n<p>A cada cliente que contratamos para nuestro producto SEO le hacemos las mismas preguntas: \u00bfPor qu\u00e9 quiere que le conozca el p\u00fablico? \u00bfA qui\u00e9n quiere llegar? \u00bfQu\u00e9 elementos constituyen el n\u00facleo de su negocio? Algunos clientes nunca se han planteado estas preguntas, mientras que otros tienen a\u00f1os de experiencia en la definici\u00f3n de su empresa.&nbsp;<\/p>\n<p>Definirlas nos permite seleccionar la combinaci\u00f3n correcta de palabras clave con t\u00e9rminos espec\u00edficos de la ubicaci\u00f3n. Esto conduce a una clara estrategia de optimizaci\u00f3n de contenidos que aumenta la posici\u00f3n en el ranking para su \u00e1rea relevante. Los buscadores locales de un producto o servicio ver\u00e1n ahora su producto o servicio aparecer como un punto de inter\u00e9s cercano.&nbsp;<\/p>\n<p>Adem\u00e1s de impulsar las palabras clave, nos aseguraremos de que todos los listados locales relevantes para el negocio est\u00e9n actualizados. Proporcionando un impulso extra para el SEO, as\u00ed como publicidad gratuita para nuestros clientes.&nbsp;<\/p>\n<p>Con cuatro oficinas en todo el mundo, incluida la sede central en \u00c1msterdam, Spotzer Digital presta servicio a decenas de miles de peque\u00f1as y medianas empresas mediante la creaci\u00f3n y gesti\u00f3n de sus sitios web, el lanzamiento de sus campa\u00f1as de b\u00fasqueda de pago y SEO, la gesti\u00f3n de soluciones de anuncios, comercio electr\u00f3nico y mercado local. Spotzer Digital tambi\u00e9n asesora y crea soluciones SaaS que ayudan a sus socios a comercializar las mejores soluciones digitales y sitios web.<\/p>\n<p>\u200d<\/p>","protected":false},"excerpt":{"rendered":"<p>This article is part of a series where we take a closer look at our Search Engine Optimization (SEO) product and share the experience we have with delivering a strong online presence for SMB\u2019s.&nbsp; Driving more people to a site, people coming from all over the world, generally seems like an amazing idea. You want [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Build your community with Spotzer Digital Local SEO - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/es\/build-your-community-with-spotzer-digital-local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build your community with Spotzer Digital Local SEO - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"This article is part of a series where we take a closer look at our Search Engine Optimization (SEO) product and share the experience we have with delivering a strong online presence for SMB\u2019s.&nbsp; Driving more people to a site, people coming from all over the world, generally seems like an amazing idea. 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