{"id":3180,"date":"2021-02-23T00:00:00","date_gmt":"2021-02-22T23:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/spotzers-proprietary-cloud-based-qa-tool-drastically-reduces-turnaround-time-and-errors\/"},"modified":"2022-03-09T14:45:40","modified_gmt":"2022-03-09T13:45:40","slug":"das-firmeneigene-cloudbasierte-qa-tool-von-spotzer-verkurzt-die-bearbeitungszeit-erheblich-und-reduziert-fehler","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/de\/spotzers-proprietary-cloud-based-qa-tool-drastically-reduces-turnaround-time-and-errors\/","title":{"rendered":"Spotzers firmeneigenes, cloudbasiertes QA-Tool reduziert die Durchlaufzeit und Fehler drastisch"},"content":{"rendered":"<p>Spotzer vermarktet jeden Monat Tausende von Websites, E-Commerce-Produkte, bezahlte und organische Marketingl\u00f6sungen sowie verschiedene Content-Angebote wie Blogs und Videos. Spotzer bietet Online Marketing as a Service (OMaaS) f\u00fcr einige der weltweit gr\u00f6\u00dften Telekommunikationsunternehmen, Hosting-Unternehmen, Verzeichnisse und Agenturen, die einen Kundenstamm von KMUs bedienen.<\/p>\n<p><\/p>\n<p>Wenn man es mit einigen der gr\u00f6\u00dften und angesehensten Unternehmen der Welt zu tun hat, ist es nat\u00fcrlich unerl\u00e4sslich, dass ein erheblicher Teil der Zeit und des Aufwands darauf verwendet wird, sicherzustellen, dass das, was wir tun, die strengsten Qualit\u00e4tssicherungsnormen erf\u00fcllt. Und weil wir die Qualit\u00e4tssicherung so ernst nehmen, erhalten viele unserer Partner regelm\u00e4\u00dfig Punkte und genie\u00dfen ein <strong>70+<\/strong> Net Promoter Score (NPS) f\u00fcr ihre Website und digitalen L\u00f6sungen.<\/p>\n<p><\/p>\n<p>Aber wie stellt Spotzer sicher, dass die Qualit\u00e4t der Tausenden von Websites und digitalen Kampagnen, die wir jeden Monat einrichten und verwalten, auf dem h\u00f6chstm\u00f6glichen Niveau bleibt?<\/p>\n<p><\/p>\n<p>Spotzer's CEO unterst\u00fctzt uns dabei und erm\u00f6glicht es uns, unsere Qualit\u00e4tssicherung effizienter und umfassender zu gestalten, <a href=\"https:\/\/www.spotzer.com\/our-team\">Pete Urmson<\/a> beauftragte die Produkt- und Technikteams mit der Entwicklung eines automatisierten QA-Tools, das in unsere Arbeitsabl\u00e4ufe integriert werden konnte. Ziel von Spot On war es, Fehler zu reduzieren und die Durchlaufzeiten f\u00fcr alle Websites um mindestens 50% zu verbessern, und dieses Ziel wurde \u00fcbertroffen. Die L\u00f6sung hei\u00dft <strong>Genau richtig!<\/strong><\/p>\n<p><\/p>\n<p>Das Tool geht eine Checkliste f\u00fcr die folgenden und weitere, hier nicht aufgef\u00fchrte Punkte durch, um sicherzustellen, dass die Website in Bezug auf SEO, Barrierefreiheit und Design bereit ist, bevor sie live geschaltet wird;<\/p>\n<p><\/p>\n<p><strong>1. Geschwindigkeit;<\/strong> Besteht die Ladegeschwindigkeit der Website die <a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\">Leuchtturm<\/a> &amp; GTMetrix-Geschwindigkeitstests<\/p>\n<p><strong>2. Inhalt<\/strong><\/p>\n<ul>\n<li>Duplizierter Inhalt; Alle Inhalte sind einzigartig auf der Website<\/li>\n<li>Rechtschreibung &amp; Grammatik; Es wurden keine Fehler gefunden<\/li>\n<li>Mindestwortzahl pro Seite<\/li>\n<li>Keyword Ratio; Werden die wichtigsten Keywords in der optimalen Anzahl im Text verwendet?<\/li>\n<\/ul>\n<p><strong>3. Sicherheit;<\/strong> Hat eine Website ein aktiviertes SSL-Zertifikat, bevor sie in Betrieb genommen wird?<\/p>\n<p><strong>4. GDPR;<\/strong><\/p>\n<ul>\n<li>Bei europ\u00e4ischen Websites sind die Seiten f\u00fcr Datenschutz und Recht korrekt ausgef\u00fcllt&nbsp;<\/li>\n<\/ul>\n<p><strong>5. Bilder;\t<\/strong><\/p>\n<ul>\n<li>Bildoptimierung f\u00fcr schnelleres Laden ohne Qualit\u00e4tseinbu\u00dfen<\/li>\n<li>Enthalten Sie aussagekr\u00e4ftige, beschreibende Alt-Texte<\/li>\n<\/ul>\n<p><strong>6. Erreichbarkeit<\/strong><\/p>\n<ul>\n<li>Entspricht die Website den WCAG-Standards?<\/li>\n<\/ul>\n<p><strong>7. Favicons<\/strong><\/p>\n<p><strong>8. F\u00fcr SEO<\/strong><\/p>\n<ul>\n<li>Backlinks; Es gibt kein toxisches Backlink-Profil f\u00fcr die Domain<\/li>\n<li>Interne Links funktionieren wie sie sollen<\/li>\n<li>Es gibt keine Seitenfehler<\/li>\n<li>Umleitungen sind eingerichtet<\/li>\n<li>Schl\u00fcsselwortreiche URL-Struktur<\/li>\n<li>Meta-Beschreibungen, Seitentitel und \u00dcberschriften sind optimiert<\/li>\n<li>Konsistente Verwendung des NAP-Protokolls<\/li>\n<\/ul>\n<p><\/p>\n<p>Zu den weiteren Pr\u00fcfungen geh\u00f6ren unter anderem die Kompatibilit\u00e4t der Website mit den g\u00e4ngigsten Browsern, die Eignung f\u00fcr die <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing#:~:text=Mobile%2Dfirst%20indexing%20means%20Google,page%20to%20a%20user's%20query.\">Mobile First<\/a> Index bereit, w\u00e4hrend sie gleichzeitig die strengen internen Design- und Konvertierungsstandards von Spotzer erf\u00fcllen.&nbsp;<\/p>\n<p><\/p>\n<p>Bevor Spotzer sein eigenes internes QA-Tool entwickelte, wurden diese Pr\u00fcfungen mit einer Vielzahl verschiedener, schwerf\u00e4lliger externer Tools und Software durchgef\u00fchrt. Jetzt, da Spotzer \u00fcber ein eigenes Tool verf\u00fcgt, das in unsere Workflows in Salesforce integriert ist, f\u00fchren wir all diese Pr\u00fcfungen und noch mehr mit einem einzigen Mausklick durch. Jede Website oder Kampagne, die eine Pr\u00fcfung nicht besteht, wird markiert. Die Fehlerstelle wird hervorgehoben, und der f\u00fcr die urspr\u00fcngliche Aufgabe verantwortlichen Abteilung wird automatisch eine \u00dcberarbeitungsaufgabe zugewiesen. Sobald die Revisionsaufgabe abgeschlossen ist, wird Spot On erneut ausgef\u00fchrt. Nur Websites, die die Spot On-Pr\u00fcfung bestehen, werden live geschaltet.<\/p>\n<p>\u200d<\/p>\n<p>&nbsp;Von David Elliott <strong>Leiter der Produktabteilung<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Spotzer takes to market thousands of Websites, Ecommerce products, paid and organic marketing solutions as well as multiple content type offerings such as Blogs and Videos every month. Spotzer offers Online Marketing as a Service (OMaaS) to some of the worlds largest Telcos, Hosting companies, Directories and Agencies who serve a client base of SMBs. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotzer\u2019s proprietary cloud-based QA tool drastically reduces turnaround time and errors - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/de\/das-firmeneigene-cloudbasierte-qa-tool-von-spotzer-verkurzt-die-bearbeitungszeit-erheblich-und-reduziert-fehler\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotzer\u2019s proprietary cloud-based QA tool drastically reduces turnaround time and errors - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"Spotzer takes to market thousands of Websites, Ecommerce products, paid and organic marketing solutions as well as multiple content type offerings such as Blogs and Videos every month. 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