{"id":3168,"date":"2021-04-22T00:00:00","date_gmt":"2021-04-21T22:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/spotzer-launches-spotzersearch\/"},"modified":"2022-03-09T14:45:07","modified_gmt":"2022-03-09T13:45:07","slug":"spotzer-startet-spotzersearch","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/de\/spotzer-launches-spotzersearch\/","title":{"rendered":"Spotzer lanciert SpotzerSearch"},"content":{"rendered":"<p>Es l\u00e4sst sich nicht leugnen, dass sich die Welt, insbesondere die digitale Welt, in den letzten 12 Monaten enorm ver\u00e4ndert hat. Nehmen wir zum Beispiel den E-Commerce: Im Jahr 2020 stieg der E-Commerce als Verkaufskanal um fast <a href=\"https:\/\/unctad.org\/news\/how-covid-19-triggered-digital-and-e-commerce-turning-point\" target=\"_blank\" rel=\"noopener\">20% Jahr f\u00fcr Jahr<\/a>und ist damit f\u00fcr 17% aller weltweit get\u00e4tigten Einzelhandelsverk\u00e4ufe verantwortlich. Die Nutzung von Apps f\u00fcr Essenslieferungen wie Deliveroo und UberEats hat sich im Jahr 2020 verdoppelt, da immer mehr Restaurants Takeaway- und Lieferoptionen anbieten. Das Internet spielte f\u00fcr viele Unternehmen eine enorm wichtige Rolle, um die Pandemie zu \u00fcberstehen.&nbsp;<\/p>\n<p><\/p>\n<p>Viele Unternehmen, die zu Beginn des Jahres 2020 nicht vorhatten, ihr Unternehmen online zu stellen oder in ihre bestehende Online-Pr\u00e4senz zu investieren, waren gezwungen, ihre Pl\u00e4ne zu \u00fcberdenken. Dies f\u00fchrte dazu, dass noch mehr Unternehmen um denselben erstklassigen Platz in den Suchmaschinen k\u00e4mpften. Viele Unternehmen, die einst bei Google gut platziert waren, verloren ihre Positionen an Unternehmen, die in digitale Marketingaktivit\u00e4ten investierten und diese verdoppelten, wie z. B. <a href=\"https:\/\/www.spotzer.com\/seo\">Suchmaschinenoptimierung<\/a> (SEO) und <a href=\"https:\/\/spotzer.com\/blog\/spotzer-launches-sales-as-a-service-to-all-our-partners\">Suchmaschinenwerbung<\/a> (SEA).<\/p>\n<p><\/p>\n<p>SEO und SEA sind keine Marketingaktivit\u00e4ten, die man so schnell wieder vergisst. Wenn Google seinen Algorithmus \u00e4ndert oder mehr Unternehmen durch bezahlte Online-Werbung um bestimmte Keywords konkurrieren, muss sich auch der Marketingansatz eines Unternehmens \u00e4ndern. Unternehmen, die es vers\u00e4umen, die richtigen \u00c4nderungen vorzunehmen, werden viel Zeit, M\u00fche und Geld vergeuden, was sich nicht auf die Online-Pr\u00e4senz des Unternehmens auswirkt, was zu keinem wirklichen ROI und einem negativen Einfluss auf das Gesamtergebnis des Unternehmens f\u00fchrt.<\/p>\n<p><\/p>\n<p><strong>Spotzer verbessert seine SEO- und SEA-Ebenen<\/strong><\/p>\n<p><\/p>\n<p>Dies hat Spotzer dazu veranlasst, seine SEO- und SEA-L\u00f6sungen zu verbessern und zu erweitern.<\/p>\n<p><\/p>\n<p>F\u00fcr SEO hat Spotzer sein Angebot erweitert, um mehr Transparenz und Genauigkeit im Reporting zu bieten. Spotzer hat die Analyse von Mitbewerbern und das Tracking von Mitbewerber-Keywords als Standard f\u00fcr alle SEO-L\u00f6sungen eingef\u00fchrt. So k\u00f6nnen Kunden sehen, wie ihre Website im Vergleich zu ihren engsten Mitbewerbern abschneidet. Auch das SEO-Team von Spotzer wird durch diese \u00c4nderung gest\u00e4rkt, da es bessere Einblicke erh\u00e4lt, die es den SEO-Spezialisten erm\u00f6glichen, die Website ihrer Kunden \u00fcber die der Konkurrenz hinaus zu optimieren.<\/p>\n<p><\/p>\n<p>Spotzer hat auch ein extrem genaues Keyword-Ranking-Tool und ein SEO-Performance-Dashboard hinzugef\u00fcgt. Damit kann Spotzer zuverl\u00e4ssig dar\u00fcber berichten, wie die Keywords eines Kunden in Echtzeit bei Google und anderen wichtigen Suchmaschinen ranken. Diese Erg\u00e4nzung gibt den Kunden mehr Transparenz und Vertrauen in das, wof\u00fcr sie bezahlen, und in die Arbeit, die Spotzer leistet, um sicherzustellen, dass sie besser abschneiden als ihre Konkurrenz.<\/p>\n<p><\/p>\n<p>Wir bei Spotzer verstehen die Herausforderungen, mit denen viele Unternehmen konfrontiert sind, und f\u00fcr einige ist jetzt vielleicht nicht der beste Zeitpunkt, um <em>\"Spekulieren, um zu akkumulieren\"<\/em> mit bezahlter Werbung.<em> <\/em>Vor diesem Hintergrund hat Spotzer eine neue Reihe von SEA-Tiers entwickelt, die sich mehr auf die Optimierung einer bezahlten Such- oder Display-Kampagne auf Social, Bing oder Display konzentrieren und nicht auf den traditionellen Omni-Channel-Ansatz, bei dem die beliebtesten Such- und Social-Kan\u00e4le genutzt werden. Das Omni-Channel-Angebot ist nat\u00fcrlich weiterhin eine L\u00f6sung, die Spotzer f\u00fcr Unternehmen, die daran interessiert sind, anbieten wird.<\/p>","protected":false},"excerpt":{"rendered":"<p>There is no denying that the world, and especially the world of digital has shifted tremendously in the past 12 months. Take E-Commerce for example; in 2020 E-commerce as a sales channel increased by almost 20% year on year, which makes it now responsible for 17% of all retail sales made globally. Food delivery Apps [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotzer Launches SpotzerSearch - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/de\/spotzer-startet-spotzersearch\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotzer Launches SpotzerSearch - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"There is no denying that the world, and especially the world of digital has shifted tremendously in the past 12 months. 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