{"id":3138,"date":"2020-10-28T00:00:00","date_gmt":"2020-10-27T23:00:00","guid":{"rendered":"https:\/\/spotzerdigital.com\/small-business-demand-for-an-e-commerce-website-increased-by-180-throughout-the-pandemic\/"},"modified":"2022-03-09T14:46:56","modified_gmt":"2022-03-09T13:46:56","slug":"die-nachfrage-kleiner-unternehmen-nach-e-commerce-websites-stieg-wahrend-der-pandemie-um-180","status":"publish","type":"post","link":"https:\/\/spotzerdigital.com\/de\/small-business-demand-for-an-e-commerce-website-increased-by-180-throughout-the-pandemic\/","title":{"rendered":"Die Nachfrage kleiner Unternehmen nach einer E-Commerce-Website stieg w\u00e4hrend der Pandemie um 180%"},"content":{"rendered":"<p>Bei Spotzer haben wir eine gro\u00dfe Anzahl von KMUs gesehen, die ihr Gesch\u00e4ftsmodell mehr online ausrichten, indem sie den E-Commerce in Rekordzahlen nutzen.&nbsp;<\/p>\n<p>Bis Ende Oktober 2020 hat Spotzer 133% mehr E-Commerce-Websites erstellt als im gesamten Jahr 2019. Zwischen M\u00e4rz und August stiegen die Anfragen f\u00fcr E-Commerce-Websites um 180%. Zwischen M\u00e4rz und August verh\u00e4ngten viele L\u00e4nder weltweit Schlie\u00dfungen oder strenge Vorschriften f\u00fcr Unternehmen, die als \"unwesentlich\" angesehen wurden, was dazu f\u00fchrte, dass diese Unternehmen ihre T\u00fcren schlossen.<\/p>\n<p>Kleine und mittlere Unternehmen suchten nach neuen Wegen, um ihren Betrieb aufrechtzuerhalten. Wir haben zum Beispiel gesehen, wie traditionelle Restaurants mit Sitzgelegenheiten dazu \u00fcbergingen, Take-away- und Lieferdienste anzubieten, und wie station\u00e4re Dienstleistungs- und Einzelhandelsunternehmen zum E-Commerce \u00fcbergingen.<\/p>\n<p>Dieses Wachstum des elektronischen Handels ist f\u00fcr Spotzer keine Anomalie. Eine Studie von IBM ergab, dass die Ausgaben im station\u00e4ren Einzelhandel zur\u00fcckgingen <a href=\"https:\/\/newsroom.ibm.com\/2020-05-01-IBM-Study-COVID-19-Is-Significantly-Altering-U-S-Consumer-Behavior-and-Plans-Post-Crisis\">25%<\/a> im ersten Quartal 2020. Bis zum Ende des zweiten Quartals gingen die Ausgaben um 75% zur\u00fcck. Heute sind die Ausgaben im elektronischen Handel <a href=\"https:\/\/www.roirevolution.com\/blog\/2020\/10\/coronavirus-and-ecommerce\/\">5 Jahre<\/a> mehr als vor der COVID vorhergesagt wurde.&nbsp;<\/p>\n<p>Eine Ende Oktober dieses Jahres von Sage im Vereinigten K\u00f6nigreich ver\u00f6ffentlichte Studie ergab, dass <a href=\"https:\/\/londonlovesbusiness.com\/145bn-productivity-boost-for-economy-if-sme-digital-investment-can-be-unlocked\/\">73%<\/a> der Unternehmen haben w\u00e4hrend der Pandemie auf Technologie gesetzt, um ihren Betrieb aufrechtzuerhalten. Nur 17% planten vor der Pandemie Investitionen in diesen Bereichen. Von den Unternehmen, die in digitale Technologien investiert haben, sind fast 75% der Meinung, dass weitere Investitionen in digitale und Online-Medien in Zukunft zu einer noch besseren Leistung ihres Unternehmens f\u00fchren werden. Der Glaube an den E-Commerce und die Stimmung in den KMU ist eindeutig so hoch wie nie zuvor.&nbsp;<\/p>\n<p>2020 ist noch 2 Monate von seinem Ende entfernt. Leider muss sich Europa auf weitere Abriegelungen und harte Ma\u00dfnahmen einstellen, um die Ausbreitung von COVID weiter einzud\u00e4mmen. Auf dem Kontinent werden fast t\u00e4glich neue COVID-Fallrekorde aufgestellt. Man kann mit Fug und Recht behaupten, dass es f\u00fcr Unternehmen umso schwieriger wird, zu \u00fcberleben, je l\u00e4nger COVID bleibt.&nbsp;<\/p>\n<p>Die Herausforderung f\u00fcr kleine Unternehmen besteht darin, dass sie in der Regel nicht genau wissen, wie sie online arbeiten sollen. Daher ist es wichtig, dass sie vertrauensw\u00fcrdige Partner haben, an die sie sich wenden k\u00f6nnen, um eine Website einzurichten, die intuitiv bedienbar ist und ein gutes Design aufweist. Eine Website, die f\u00fcr eine starke Online-Pr\u00e4senz sorgt, damit die Website und das Unternehmen gefunden werden k\u00f6nnen. Idealerweise eine laufende SEO- und\/oder SEM-Kampagne, um sicherzustellen, dass die Website in den Suchmaschinen weit oben platziert ist. Und - heute wichtiger denn je - ein funktionierender E-Commerce-Shop f\u00fcr Unternehmen, die physische oder digitale Produkte verkaufen k\u00f6nnen, damit ihre Kunden weiterhin bei ihnen einkaufen und sie unterst\u00fctzen k\u00f6nnen, auch wenn die physischen T\u00fcren des Unternehmens geschlossen werden m\u00fcssen.<\/p>\n<p>Zum Gl\u00fcck f\u00fcr viele Unternehmen bieten mehrere L\u00e4nder Zusch\u00fcsse und Zugang zu Finanzmitteln an, um ihnen zu helfen, sich \u00fcber Wasser zu halten. In einigen F\u00e4llen helfen die Regierungen den Unternehmen direkt bei der Umstellung auf ein Online-Modell. Irland zum Beispiel hat k\u00fcrzlich das <a href=\"https:\/\/www.localenterprise.ie\/Longford\/Financial-Supports\/Trading-Online-Voucher-Scheme\/\">Online-Gutscheinprogramm f\u00fcr den Handel\"<\/a> mit dem Unternehmen bis zu 90% der Kosten f\u00fcr die professionelle Gestaltung einer E-Commerce-Website geltend machen k\u00f6nnen. Australien, das <a href=\"https:\/\/entrepreneurhandbook.co.uk\/grants-loans\/\">UK<\/a>und zahlreiche andere <a href=\"https:\/\/business.gov.nl\/corona\/international-trade\/the-corona-crisis-and-international-business\/\">Europ\u00e4ische L\u00e4nder<\/a> haben Steuererleichterungen, Zusch\u00fcsse und Programme angeboten, um Unternehmen bei der Umstellung ihres Modells w\u00e4hrend dieser Pandemie zu unterst\u00fctzen. Diese Initiativen tragen dazu bei, die Kostenbarriere zu beseitigen, die diese Unternehmen andernfalls vielleicht davon abgehalten h\u00e4tte, Online-Kan\u00e4le zu nutzen, die ihnen helfen, ihre Gesch\u00e4ftst\u00e4tigkeit aufrechtzuerhalten.<\/p>\n<p>Mit der Hilfe von Spotzer k\u00f6nnen wir Sie dabei unterst\u00fctzen, diese M\u00f6glichkeiten f\u00fcr Sie und Ihre Kunden zu erkennen. Kein kleines Unternehmen sollte sich fragen m\u00fcssen, welche M\u00f6glichkeiten es hat, COVID \u00fcber Online-Kan\u00e4le und -Technologie zu steuern.<\/p>\n<p><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Within Spotzer we have seen a large number of SMBs pivot their business model more online by embracing E-commerce in record numbers.&nbsp; Up until the end of October 2020, Spotzer had built 133% more E-commerce websites than all of 2019. Between March &amp; August E-commerce website requests increased by 180%. Between the months of March [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small business demand for an E-commerce website increased by 180% throughout the pandemic - Spotzer Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spotzerdigital.com\/de\/die-nachfrage-kleiner-unternehmen-nach-e-commerce-websites-stieg-wahrend-der-pandemie-um-180\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small business demand for an E-commerce website increased by 180% throughout the pandemic - Spotzer Digital\" \/>\n<meta property=\"og:description\" content=\"Within Spotzer we have seen a large number of SMBs pivot their business model more online by embracing E-commerce in record numbers.&nbsp; Up until the end of October 2020, Spotzer had built 133% more E-commerce websites than all of 2019. 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